Interview with Dirk Hoerig, CEO and co-founder of commercetools
In the e-commerce landscape, commercetools appears to have secured its market
position. Of German origin, the company made the daring decision to launch
simultaneously in Europe and the US - and the move's success proves it was the right one.
The story of commercetools reads like a role model for success. After years of experience implementing e-commerce solutions across Europe and the US, the founders devoted nearly two years to developing their e-commerce solution before launching commercetools simultaneously in Germany and the US – a bold move, which definitely paid off.
After a very successful 2023 with a gross merchandise value (GMV) of more than USD 30 billion, the e-commerce vendor is eyeing the possibility of an IPO in the coming months. In fact, everything is set for further growth – especially in the B2B area, which saw a 45 per cent year-on-year increase in the GMV in 2023. We spoke with Dirk Hoerig, CEO and co-founder of commercetools, about past successes and future goals.
