Lake House Meersburg, July 2024. TGOA publishes the 2024 update of The Market Performance Wheel for mediacockpit from German PIM vendor Bertsch Innovation.
The analyst house The Group of Analysts (TGOA) aims to deliver transparency in the software market through its unique assessment tool – Market Performance Wheels (MPWs). The MPWs enable the market to better understand the digitalisation potentials that the respective solutions provide. To achieve this, the assessment tool sheds light on four strategic areas: ability to perform, market performance, future proof, and technology. In contrast to traditional analyst approaches, the goal is not to compare software on a feature level but to distil the very essence of each player, thereby enabling companies to assess whether they fit strategically.
The PIM solution mediacockpit from Bertsch Innovation stood out in the areas of customer performance, customer experience, and technology back in 2022. In particular, we highlighted the software’s ability to adapt to customers’ preferences, an area where the PIM vendor achieved 22 out of 25 points.
“We firmly believe that a software’s ease of use determines the value it can generate for an organisation. This is why our solution has flexibility and adaptability at its core – a principle that helps our customers transform their unique processes into efficient digital workflows, thereby accelerating their business value,” says Wolfgang Zingler, CEO of Bertsch Innovation.
While mediacockpit remains strong in these areas, there has been considerable progress in other parts of The Market Performance Wheel. The most noteworthy result this year is the higher number of points achieved for its marketing performance: While Bertsch Innovation was awarded 19 out of 25 points in 2022, the company could earn as much as 21 out of 25 in this year’s assessment.
“Being able to communicate one’s value proposition requires clear messaging as well as consistent and frequent market communication,” says Temel Kahyaoglu, Chief Analyst and CEO of TGOA. “To achieve this, a software vendor needs a marketing organisation that can think strategically and work autonomously on clearly defined short-term and long-term objectives. Bertsch Innovation has made substantial progress in this respect in the past two years, which has turned them into a real thought leader for product content management.”
In addition to their marketing performance, the German PIM vendor could increase its results for its geographical strategy (12 out of 25 points compared to 11 out of 25 in 2022) as well as its partner performance (from 16 points in 2022 to 17 in 2024). The partner performance is a strong indicator for a software vendor’s ability to scale, which is why the current strategy will help Bertsch Innovation claim and expand its market positioning in the long run.
The MPW is available for free download at www.tgoa.com. TGOA encourages all questions regarding mediacockpit, Bertsch Innovation, or the Market Performance Wheel and its methodology to be directed to heads@tgoa.com. Our analysts will take care of any queries and handle all questions, information, and conversations confidentially.
About The Group of Analysts (TGOA)
The renowned analyst house The Group of Analysts (TGOA) has been monitoring the enterprise software market with its unique “Market Performance Wheel” analysis methodology since 2010 with the aim of creating transparency for all. Through comprehensive research reports, analyst guides, white papers, and its unique in-house magazine THE GAZETTE, TGOA provides top-notch insights, multifaceted perspectives, and objective information about the main software markets. In addition, TGOA offers holistic advisory services on all topics of digitalisation.
www.tgoa.com | heads@tgoa.com
About Bertsch Innovation GmbH
Bertsch Innovation GmbH is a leading software manufacturer and professional services provider for omnichannel product and media communication. Our innovative software for product information management (PIM) and digital asset management (DAM), mediacockpit, offers centralised information management, enabling and optimising omnichannel content syndication. This includes classic channels such as web and print, as well as modern client touchpoints like mobile and point-of-sale. Our experienced team has successfully implemented systems for over 1000 customers in the past 20 years. Bertsch Innovation offers software and solutions for all industries handling product master data, digital media assets, and service information. Our customers are active in retail, manufacturing, automotive, and wholesale.
www.bertschinnovation.com | info@bertschinnovation.com
