On her way

Lancaster triggers the next stage with online sales

George Wurz and Dr. Eugène Frezzati are names that will ring a bell with only a few. However, Lancaster, the company they founded, is known around the world. The two men met at random in Monaco in 1946 and soon realised they both dreamt of a company developing and marketing innovative luxury toiletries. Back then, this was nothing short of a revolution; seventy years later another one has sparked-off: its digital distribution delivered by Akeneo.