ELECTRIFYING

Industrial Design by Hartmut Esslinger

In the late 1960s, a student in Altensteig, in Germany’s tranquil Black Forest, had a vision. He wanted to turn the world of design entirely on its head. Hartmut Esslinger established esslinger design, thus heralding the beginning of a new era in which product design learned the language of emotions. Esslinger had always had a passionate interest in innovative technologies and preferred working with customers in this sector. Economic success was at the heart of the strategic focus. The young company gained its initial fame through its work for Wega, the German electronics company. esslinger design added well-known customers to its portfolio, such as hansgrohe, Louis Vuitton and Apple.