Denim’s next generation

G-Star and its pioneering role to save our oceans 

There is an area in the Pacific Ocean known as the Great Pacific Garbage Patch. The Patch is thought to be the size of the state of Texas – and made almost exclusively of plastic. Over the last 50 years, humankind has produced an estimated 700 million tonnes of plastic that now lives in our oceans, making its way into the food chain and ultimately into us. That means it is more than probable that every living human being now has traces of synthetic chemistry in their blood.