Catching the client

Successful targeting with marketing automation

I am a passionate runner and always track my runs on my iPhone. For this, I use an arm band from a leading sports apparel company. I am a great supporter of this brand so I often buy their products – mainly through their official website online. For the past few weeks, however, I have repeatedly received marketing offers from this brand, promoting apparel that does not match my style or size. As a repeat customer, this lack of promotional accuracy frustrates me. After all, I have purchased many items from this brand yet the company still does not seem to know which products I prefer.