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IN CONVERSATION WITH WOLFGANG WICHERT
Developments in omnichannel marketing
It once took 200 people four weeks to produce and finish 40,000 catalogue pages with 400 templates, using a highly automated process. Today, with data hubs, millions of content and media objects can be compiled, organised and provided for omnichannel marketing worldwide and in real time. This presents companies with new challenges that they must work on together to overcome.