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IN CONVERSATION WITH ROBERT SCHNEIDER
on the rising significance of integrators
Software partners are increasingly focussing on holistic system solutions in enterprise content marketing instead of directly approaching companies. The reason: with their many years of practical experience, they have specialist knowledge of specific sectors and requirements. Consequently, software partners are often better positioned for implementing, customising and operating client-specific solutions, using targeted, innovative technologies in the process. Integrators such as w&co also offer the required change management – resulting in high user acceptance and maximum ROI.