In conversation with Dr. Thilo Weichert and Andres Dickehut on Safe Harbour
In business, the marketing department often has to take care of customer data. A task which not only requires legal sensitivity in obvious sectors such as health and security, but also in any other consumer areas. As regards to safeguarding privacy it may be decisive for a company to both strengthen its own reputation as well as that it requires a safe haven from immense regulatory fines. Whether one focuses on the Safe Harbor, Privacy Shield or the EU General Data Protection Regulation (GDPR), in any case data protection equals brand protection.