{"title":"THE ANALYST GUIDE","description":"","products":[{"product_id":"the-analyst-guide-to-polyphonic-data-models","title":"THE ANALYST GUIDE TO POLYPHONIC DATA MODELS","description":"\u003cp\u003e\u003cstrong\u003ePolyphonic data model\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIn this article, Chief Analyst Temel Kahyaoglu writes about today's challenges and the huge potentials of defining a data model that truly reflects a business's complex DNA, thereby enabling it to leverage its unique USPs.\u003c\/p\u003e","brand":"The Group of Analysts","offers":[{"title":"Default Title","offer_id":45425908908296,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/files\/0_b953d846-7e4e-4f9c-964e-67522d970156.png?v=1712569900"},{"product_id":"the-analyst-guide-to-digital-shelf-analytics","title":"THE ANALYST GUIDE TO DIGITAL SHELF ANALYTICS","description":"\u003cp\u003e\u003cstrong\u003eDigital Shelf Analytics\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\" style=\"font-family: 'Calibri',sans-serif; mso-ansi-language: EN-GB;\"\u003eAcross the industries, it is becoming increasingly complex for brands to maintain control over their product communication. The number of sales channels is constantly growing and so are the opportunities to create outstanding product experiences. This includes not just owned channels such as online shops and Instagram channels – third-party platforms provided by marketplaces and retailers are an essential part of a brand’s sales mix, and they are diversifying, too. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\" style=\"font-family: 'Calibri',sans-serif; mso-ansi-language: EN-GB;\"\u003eAs sales potential grows, so does global competition, threatening brands’ market position and putting even more pressure on product communication. Therefore, the continuous assessment and optimisation of product content, its publication, and positioning is paramount for a sustainable and successful go-to-market strategy and should be an integral part of the product content life cycle. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\" style=\"font-family: 'Calibri',sans-serif; mso-ansi-language: EN-GB;\"\u003eRetrieving the necessary data from your owned channels is easy and straightforward. Your online shop typically includes numerous analytics features that tell you all you need to know about your audience, the effectivity of your product communication, and the popularity of your products. Your social media feeds, too, leave little room for interpretation. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\" style=\"font-family: 'Calibri',sans-serif; mso-ansi-language: EN-GB;\"\u003eWhen it comes to channels provided by third parties, though, things look very different. You don’t usually receive a detailed report on your visitors, prospects, and buyers – at least not without putting some extra money on the table. And even if you get some insights on the performance of your products, they won’t include a neutral and holistic perspective. However, given that retail represents the most important sales channel in many industries, getting access to this kind of data is necessary for every company.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\" style=\"font-family: 'Calibri',sans-serif; mso-ansi-language: EN-GB;\"\u003eThis is where digital shelf analytics – or DSA – comes into play. These tools allow brands to gain detailed insights on the performance of their products, their target audience, and their competition, adding tremendous value to their marketing, sales, and product strategies. Inevitably, adding DSA to the information supply chain will be vital for manufacturers wanting to set up a sustainable and future-proof go-to-market strategy. \u003c\/span\u003e\u003c\/p\u003e","brand":"The Group of Analysts","offers":[{"title":"Default Title","offer_id":45539027222792,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/files\/0_97867e84-5605-438d-ad80-633c704119d1.png?v=1714483635"},{"product_id":"master-data-management-at-metro","title":"MASTER DATA MANAGEMENT AT METRO","description":"\u003cp\u003e\u003cstrong\u003eAn interview with Andrea Schlossarek, VP of MDM at METRO\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eT\u003c\/span\u003eoday, the international food wholesaler \u003cspan class=\"s3\"\u003eMETRO \u003c\/span\u003eoperates in more than 30 countries with 625 bricks-and-mortar stores catering to professional customers, its delivery business, and digital solutions. With this multichannel approach, they support primarily small and medium-sized companies in the hospitality and trade sectors. Given this complexity, master data management is a core initiative for \u003cspan class=\"s3\"\u003eMETRO \u003c\/span\u003eto drive efficiency and sustainability along the entire supply chain. Leading such a complex and essential initiative requires special skills and an unparalleled passion for structure, reasoning, and challenge. Enter Andrea Schlossarek: After studying law and working in different sectors in internal audit and risk management for 15 years, she joined \u003cspan class=\"s3\"\u003eMETRO \u003c\/span\u003ewhere she took over master data management in 2015.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIn this interview, we spoke about the challenges of applying a master data management programme in a highly complex environment.\u003c\/p\u003e","brand":"The Group of Analysts","offers":[{"title":"Default Title","offer_id":45579724783880,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/files\/0_0028919a-9368-428e-8c9b-bf73a7bf71f0.png?v=1715359862"},{"product_id":"the-analyst-guide-to-data-governance","title":"THE ANALYST GUIDE TO DATA GOVERNANCE","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003ePeople at the centre of data culture\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\" style=\"font-family: 'Calibri',sans-serif; mso-ansi-language: EN-GB;\"\u003eDeveloping into a data-driven organisation requires far-reaching change management. We spoke to Tiankai Feng, digital creator and data expert, about the new data culture.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":45709227163912,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":45709227196680,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/files\/0_ede8b50c-7e54-4171-b635-1c1e508d3d3a.png?v=1716561074"},{"product_id":"the-analyst-guide-to-pim-evaluations","title":"THE ANALYST GUIDE TO PIM EVALUATIONS","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eHow to choose the right PIM system?\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eChoosing the right Product Information Management (PIM) system is crucial for streamlining your business operations and ensuring data consistency across channels. This guide gives companies valuable tips for every phase of a PIM evaluation process. \u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"TGOA","offers":[{"title":"Default Title","offer_id":45748605878536,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/files\/0_c66af343-8ca2-427f-939a-9f8cd7cfdbc0.png?v=1717769826"},{"product_id":"the-analyst-guide-to-zalando","title":"THE ANALYST GUIDE TO ZALANDO","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eAn interview with Mariya Mladenova, Head of Product at Zalando\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eHow Zalando is revolutionising Europe's retail logistics: Excellent customer service combined with free delivery and returns is Zalando’s secret sauce of success. The foundation: best-in-class logistics and fulfilment operations that are poised to empower fashion and lifestyle retailers across Europe.\u003c\/p\u003e\n\u003c!----\u003e","brand":"The Group of Analysts","offers":[{"title":"Default Title","offer_id":45762735571208,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/files\/0_6376268f-bbe3-4dee-af8f-458645afa500.png?v=1717940431"},{"product_id":"the-analyst-guide-to-commercetools","title":"THE ANALYST GUIDE TO COMMERCETOOLS","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eInterview with Dirk Hoerig, CEO and co-founder of commercetools\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIn the e-commerce landscape, commercetools appears to have secured its market \u003cbr\u003eposition. Of German origin, the company made the daring decision to launch \u003cbr\u003esimultaneously in Europe and the US - and the move's success proves it was the right one.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe story of commercetools reads like a role model for success. After years of experience implementing e-commerce solutions across Europe and the \u003cspan class=\"s1\"\u003eUS\u003c\/span\u003e, the founders devoted nearly two years to developing their e-commerce solution before launching commercetools simultaneously in Germany and the \u003cspan class=\"s1\"\u003eUS\u003c\/span\u003e – a bold move, which definitely paid off.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eAfter a very successful 2023 with a gross merchandise value (\u003cspan class=\"s1\"\u003eGMV\u003c\/span\u003e) of more than \u003cspan class=\"s1\"\u003eUSD\u003c\/span\u003e 30 billion, the e-commerce vendor is eyeing the possibility of an \u003cspan class=\"s1\"\u003eIPO\u003c\/span\u003e in the coming months. In fact, everything is set for further growth – especially in the \u003cspan class=\"s1\"\u003eB2B\u003c\/span\u003e area, which saw a 45 per cent year-on-year increase in the \u003cspan class=\"s1\"\u003eGMV\u003c\/span\u003e in 2023. We spoke with Dirk Hoerig, \u003cspan class=\"s1\"\u003eCEO\u003c\/span\u003e and co-founder of commercetools, about past successes and future goals.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003c!----\u003e","brand":"COMMERCETOOLS","offers":[{"title":"Default Title","offer_id":49544315765000,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/files\/0_662f2468-d1db-4dff-b9d0-19feb8f7e979.png?v=1719132958"},{"product_id":"the-analyst-guide-to-ottobock","title":"THE ANALYST GUIDE TO OTTOBOCK","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eAn interview with Arne Jörn, COO and CTO at Ottobock\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eArne Jörn, Chief Operations Officer \u0026amp; Chief Technology Officer at Ottobock, gives us an insight into the product world and future plans of this innovation and technology leader in the medical technology industry.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor more than a hundred years, Ottobock has had a long tradition of providing products that improve the mobility and freedom of people with physical disabilities. It has established itself as a pioneer in the medical technology industry and a market leader in the field of prosthetics thanks to its extraordinary innovative strength. The innovative product portfolio is a guarantor and decisive growth driver for Ottobock, meaning that the company’s own research and development activities are being consistently driven forward. Most recently, the health tech company invested 7.1 per cent of its total revenue in the development of new technologies and was granted more than 200 patents in the 2022 financial year alone. Arne Jörn, Chief Operatios Officer \u0026amp; Chief Technology Officer at Ottobock, explains to us which medical technology solutions have emerged from this and how Ottobock’s products are used in the world of work today.\u003c\/p\u003e\n\u003c!----\u003e","brand":"The Group of Analysts","offers":[{"title":"Default Title","offer_id":49623703683336,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/files\/0_d96adb6f-966d-4aaf-86a1-db9439e97ff9.png?v=1722843980"},{"product_id":"the-analyst-guide-to-the-digital-product-passport","title":"THE ANALYST GUIDE TO THE DIGITAL PRODUCT PASSPORT","description":"\u003cp\u003e\u003cstrong\u003eInterviews with Gerald Lobermeier, programme manager at Phoenix Contact, and Dorothea End, Corporate Responsibility Specialist at bonprix\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn this Analyst Guide, we talk with Gerald Lobermeier about the disruption potential of the digital product passport to establish common standards such as the Asset Administration Shell (AAS). International standards will enable non-existent marginal costs of data transportation to fuel connected processes and ultimately trigger global disruption. \u003c\/p\u003e\n\u003cp\u003eTo showcase an example where the digital product passport has been implemented successfully, we talk with Dorothea End about bonprix's Sustainability Passport as well as about the role of sustainability in fashion.\u003c\/p\u003e\n\u003c!----\u003e","brand":"The Group of Analysts","offers":[{"title":"German","offer_id":49847653335304,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"English","offer_id":49847653368072,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/files\/0_492f0800-9ccb-446e-bf3b-ac612825b171.png?v=1724234474"},{"product_id":"the-analyst-guide-to-digital-shelf-analytics-1","title":"THE ANALYST GUIDE TO DIGITAL SHELF ANALYTICS","description":"\u003cp\u003e\u003cstrong\u003eThe roundtable discussion with XPLN and Informatica\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBrands have more and more opportunities to boost the performance of their products in a growing number of communication and sales channels. Retail platforms offer a whole range of attractive advertising opportunities through retail media, and highly effective solutions are also available on the software side to optimise product communication.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eDigital shelf analytics (\u003cspan class=\"s1\"\u003eDSA\u003c\/span\u003e) is playing an increasingly important role here, because while their own sales platforms show very clearly which marketing measures are working well and which are not, e-commerce managers usually lack important information about how their products are performing in their retail partners’ sales channels.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eIn this roundtable, we talk to Sebastian Klumpp, \u003cspan class=\"s1\"\u003eCEO\u003c\/span\u003e of \u003cspan class=\"s1\"\u003eXPLN\u003c\/span\u003e, and Stefan Reinhardt, Senior Director Product Management at Informatica, about the potential of \u003cspan class=\"s1\"\u003eDSA\u003c\/span\u003e and why a deep integration of \u003cspan class=\"s1\"\u003eDSA\u003c\/span\u003e and \u003cspan class=\"s1\"\u003ePIM\u003c\/span\u003e is needed to realise this potential.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"XPLN, INFORMATICA","offers":[{"title":"English","offer_id":50284439961864,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"German","offer_id":50284439994632,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/files\/0_ede17889-f105-45b2-95ca-0c54194fcffa.png?v=1730643056"},{"product_id":"the-analyst-guide-to-data-literacy-education","title":"THE ANALYST GUIDE TO DATA LITERACY EDUCATION","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eIgniting enthusiasm for a thriving workplace\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIf you’ve ever had the chance to attend a speech by Dr. Joe Perez, you’ll remember that tickling sensation of enthusiasm and inspiration – but how can you translate this spark into meaningful teaching, mentoring, and coaching?\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe workforce in the tech and \u003cspan class=\"s1\"\u003eIT\u003c\/span\u003e sectors has seen great turmoil in the past few years. High optimism was followed by huge waves of layoffs and salary plateaus in the wake of the pandemic phases. Since then, recruiting new talent and retaining their workforce while increasing productivity has become a major business challenge for companies attempting to keep up with speedy \u003cspan class=\"s1\"\u003eAI\u003c\/span\u003e innovation cycles. Job listings that require \u003cspan class=\"s1\"\u003eAI\u003c\/span\u003e and \u003cspan class=\"s1\"\u003eML\u003c\/span\u003e skills are constantly on the rise, and the question now is how these skills can be acquired. Many employees expect their company to provide them with opportunities to upskill, but we don’t see a significant increase in training investment. Although the numbers recovered after the pandemic-induced drop, they appear to have stagnated this year.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eIn addition, employee mindsets have changed – fueled partly by experiences during the pandemic and partly by the growing share of Millennials entering the workforce. Their craving for work–life balance and flexibility is driving employers’ policies and recruiting strategies today.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eMany business leaders struggle to come up with a sound strategy to combine effective training, work–life balance, and creating a thriving hybrid workplace where employees take ownership of their tasks.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eDr. Joe Perez has been an educator and data enthusiast throughout his entire professional career. He travels the world – often with his wife Dianna – to speak about how companies can establish effective strategies to improve their workplaces, drive educational initiatives, and motivate their employees in a long-lasting fashion. Encouraged by many of his followers on social channels and podcasts, he recently finished writing his second book (published in March 2024), in which he summarises his many concepts and frameworks to help companies across the industries equip themselves with skilled and motivated data enthusiasts. We had the opportunity to attend his extraordinary keynote at the Data Management Lab event in Prague, hosted by The ThinkLinkers, where we interviewed him on this exciting topic.\u003c\/p\u003e","brand":"The Group of Analysts","offers":[{"title":"Default Title","offer_id":50466725888264,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/files\/0_1bedc1f0-15ee-4ed9-bb37-015b2e410aae.png?v=1734266956"},{"product_id":"the-analyst-guide-to-the-root©","title":"THE ANALYST GUIDE TO THE ROOT©","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eAn introduction to the Return on Operational Technologies\u003csup\u003e©\u003c\/sup\u003e (ROOT\u003csup\u003e©\u003c\/sup\u003e), a scientific approach developed by The Group of Analysts for measuring the value of digitalisation projects\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIn a corporate world that is increasingly connected and complex, data is becoming the decisive factor for achieving strategic and operational goals. Therefore, it comes as no surprise that data-driven leadership has emerged as a new guiding principle. Not only can data generate invaluable insights for business leaders to steer their organisation successfully in times of economic crises, environmental challenges, changing regulatory requirements, and an increasingly competitive landscape, it can also fuel innovation and corporate transparency while fostering a prosperous, objective-driven company culture.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eSoftware vendors are keeping up with these new visions, providing innovative new tools that are based on state-of-the-art cloud technology to meet the growing demand for performance, scalability, and flexibility. By digitalising their core processes with these tools and applications, companies seek to transform their business and become future-proof contenders in today’s fast-paced markets. They aim to use intelligence they’ve gathered on their products, customers, competitors, and partners to learn more about the opportunities and risks they are facing and to make better decisions at every level. In reality, however, many companies struggle to generate the expected value from their data because of major weaknesses in their data process landscape.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eDespite of the interconnected data, the intertwined processes, and the complexity that compose companies’ reality today, most business leaders still rely on overly simplistic tools to bring more transparency into their digitalisation state and measure the performance of their implemented technology.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eMostly due to the lack of well-known alternatives, the return on investment (\u003cspan class=\"s2\"\u003eROI\u003c\/span\u003e) is still the most commonly used measure to assess the success of digitalisation projects. With its sole focus on monetary perspectives, however, the \u003cspan class=\"s2\"\u003eROI\u003c\/span\u003e has long been outdated for the purpose of grasping software performance.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eIn this Analyst Guide, we want to introduce the Return on Operational Technologies\u003csup\u003e©\u003c\/sup\u003e (\u003cspan class=\"s2\"\u003eROOT\u003c\/span\u003e\u003csup\u003e©\u003c\/sup\u003e), an innovative assessment tool developed by The Group of Analysts. This tool provides a multidimensional perspective on companies’ individual requirements, their market potential, and the actual value that is generated by the implemented data processes. For the first time, business leaders can generate a comprehensive and transparent view of their software purchase decisions as well as their implementation success, deriving precise and insight-driven recommendations to optimise their digitalisation strategy and get the maximum value from their software investments.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eDo you want to calculate your ROOT\u003cmeta charset=\"utf-8\"\u003e\n\u003csup\u003e©\u003c\/sup\u003e?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003c\/span\u003eTGOA provides a full ROOT\u003cmeta charset=\"utf-8\"\u003e\u003csup\u003e©\u003c\/sup\u003e analyst service that derives the exact Return on Operational Technologies\u003cmeta charset=\"utf-8\"\u003e\u003csup\u003e©\u003c\/sup\u003e for any given discipline along the information supply chain.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eFor product information management, the analysts have put together online surveys to derive a ROOT\u003cmeta charset=\"utf-8\"\u003e\u003csup\u003e©\u003c\/sup\u003e indication.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eBoth offerings can be accessed \u003ca href=\"https:\/\/tgoa-yellowpages.typeform.com\/to\/RmQIXxyh\" target=\"_blank\" title=\"The TGOA ROOT offerings\" rel=\"noopener\"\u003ehere\u003c\/a\u003e. If you have any questions, do not hesitate to get in touch with our analysts!\u003c\/p\u003e","brand":"The Group of Analysts","offers":[{"title":"Default Title","offer_id":50804953415944,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/files\/0_071fad81-2e7a-420f-8387-aa9c61a6e635.png?v=1739703026"},{"product_id":"data-culture-datarella-from-unloved-by-product-to-belle-of-the-ball","title":"DATA CULTURE: DATARELLA – FROM UNLOVED BY-PRODUCT TO BELLE OF THE BALL","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eWe all know the Cinderella story, so I won’t go into detail or try to summarise it for you. I will assume that everyone has a general understanding of it, even if they’ve never read it. Well, if you need a refresher, ask ChatGPT or Copilot!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eI think our attitude towards data very much mirrors the Cinderella story. In business, we have the Datarella story: We treat our data really badly and then, with a magic wand, we send it to ‘the ball’ expecting miracles. We sprinkle a little AI dust and hope for the best, but it’s still the same old data and no matter how much magic dust we apply, it doesn’t make any difference. Without changing our attitude towards data, how we treat, manage, and govern it, no amount of data science or advanced analytics will drive our organisations forward. We won’t become more competitive, successful, effective, efficient, enjoyable to work for, or profitable. Whatever our organisational goal is, without this fundamental shift, no magic dust will help us achieve these outcomes – to get our prince charming, the reward. You may argue that Cinderella got her prince even with her stepmother and stepsisters’ lack of behavioural change. But hey, that’s just a fairy tale – who believes in it anyway?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eSo, how do we change our attitude towards data and unleash the holy grail of data science and advanced analytics? Let’s go back to basics, starting with our data culture. I do want to manage your expectations, so let me be absolutely clear. I’m not here to tell you what your data culture is and how you should approach the change. However, I will help you to formulate your thoughts and provide you with some simple steps to follow and some questions to answer to support you on your journey in defining and building a mature data culture in your organisation.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Group of Analysts","offers":[{"title":"Default Title","offer_id":51017166881032,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/files\/0_c60f8afe-d80a-4458-9da3-0dce566035ed.png?v=1742714953"},{"product_id":"the-analyst-guide-to-deepseek","title":"THE ANALYST GUIDE TO DEEPSEEK","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eA closer look at DeepSeek\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIn early 2025, Chinese AI start-up DeepSeek triggered a global quake in the stock markets. \u003cmeta charset=\"utf-8\"\u003eThe hardest hit? US chipmaker Nvidia, suffering the biggest one-day loss in the history of Wall Street. But other industry giants and market participants also came under pressure.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThe excitement surrounding DeepSeek has since died down. Was it all much ado about nothing – or what’s left after the stock crash and the Chinese newcomer’s entry in the LLM market and AI world?\u003c\/p\u003e\n\u003c!----\u003e","brand":"The Group of Analysts","offers":[{"title":"Default Title","offer_id":51118241841416,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/files\/0_c32801e6-8415-433a-8f40-a7540832bd0b.png?v=1744111306"},{"product_id":"natalia-kotova-on-sheleads","title":"NATALIA KOTOVA ON SHELEADS","description":"\u003cp\u003e\u003cstrong\u003eA strong case for diversity: How female networks can drive AI value\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn January 2025, \u003cspan class=\"s1\"\u003eU.S.\u003c\/span\u003e president Donald Trump started to sign a series of executive orders to roll back \u003cspan class=\"s1\"\u003eDEI (diversity, equity, and inclusion) \u003c\/span\u003einitiatives in the public and private sector in the United States. Besides the obvious ethical reasons, however, banning \u003cspan class=\"s1\"\u003eDEI\u003c\/span\u003e initiatives harms the economy as well as our society on multiple levels – this is especially true given that companies as well as entire countries are now at a crossroads when it comes to  \u003cspan class=\"s1\"\u003eAI \u003c\/span\u003edevelopment and leadership. In this article, we explore how female networks such as SheLeads, launched by Natalia Kotova, can help drive diversity – and thereby \u003cspan class=\"s1\"\u003eAI\u003c\/span\u003e value too.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The Group of Analysts","offers":[{"title":"Default Title","offer_id":51232356925704,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/files\/0_1345a1ae-7f8a-4fe2-ac83-98461d357f42.png?v=1744545013"},{"product_id":"the-5-secrets-of-building-an-8-figure-brand","title":"The 5 Secrets of Building an 8-figure Brand","description":"\u003cp class=\"p1\"\u003eLooking at recent advertising and startup success rates is like staring into the abyss. Ninety per cent of all startups and 80 per cent of all advertisements fail, and according to the European Commission, consumer confidence in 2025 remains low. It’s a good sign that despite this gloomy evidence of how much can go wrong, people continue to become entrepreneurs due to a strong, unconditional belief in their own offering. My goal is to support those brave visionaries by sharing the biggest secrets of successful brands and by formalizing these secrets into five actionable principles that empower entrepreneurs and marketers to beat the odds and build a truly sustainable brand in today’s fast-paced economy. An essential underlying strategy I strongly recommend for each step along the way is this: test, measure, and learn. Define your hypotheses, validate them with real-life data, and learn from the results by continuously adapting your strategies.\u003c\/p\u003e","brand":"The Group of Analysts","offers":[{"title":"Default Title","offer_id":51401187295496,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/files\/0_17ef4361-4867-432f-a307-ea4da1dd1190.png?v=1746888614"},{"product_id":"christelle-patriarca-on-dealing-with-data-in-the-age-of-ai","title":"CHRISTELLE PATRIARCA ON DEALING WITH DATA IN THE AGE OF AI","description":"\u003cp\u003e\u003cstrong\u003eThe SheLeads Community: Christelle Patriarca on Dealing with Data in the Age of AI\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eAt the heart of this interview lies a crucial insight: in the age of AI, technological data management solutions alone are not enough to successfully lead organizations into the future. What truly matters is the data — and, consequently, the people who create, manage, and interpret it. SheLeads founder Natalia Kotova and TGOA Senior Analyst Carmela Melone talked with Christelle Patriarca, Senior Data Governance \u0026amp; Agile Consultant at Data is Life Consulting, about the human side of data projects, the need for an agile data culture in the face of AI, and how empathy and diversity drive meaningful change.\u003c\/p\u003e","brand":"The Group of Analysts","offers":[{"title":"Default Title","offer_id":52162234220808,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/files\/0_18717a63-6072-4cec-a0c8-98ec22b1152d.png?v=1754911365"},{"product_id":"the-analyst-guide-to-the-real-impact-of-data","title":"THE ANALYST GUIDE TO THE REAL IMPACT OF DATA","description":"\u003cp\u003e\u003cstrong\u003eThe current state of data: vision versus reality\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 6.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ansi-language: EN-US;\" lang=\"EN-US\"\u003eFor years, businesses have been struggling with linking their data initiatives and technology investments to real business outcomes such as revenue and efficiency. However, despite many attempts to calculate ROIs or estimate time savings by using new technologies, the real impact of data on companies across the industries has remained very difficult to grasp.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 6.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ansi-language: EN-US;\" lang=\"EN-US\"\u003eThe same holds true for technology vendors who aim to promote the business value of their solutions. While promising increases in revenue and cost savings, proving the true business value of technology is almost impossible – especially for tech that requires thorough implementation and integration to fully exploit its potential.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 6.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ansi-language: EN-US;\" lang=\"EN-US\"\u003eEven so, the importance of data is something every business is (or should be) aware of. They increasingly invest in data initiatives such as data governance to improve their data quality and thereby drive their data-driven business value – whatever that might be.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 6.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ansi-language: EN-US;\" lang=\"EN-US\"\u003eThe goal of the Global Data Impact Index study is to identify the main areas of data impact and to specify the value data brings for businesses of different industries, sizes, and regions. \u003cmeta charset=\"utf-8\"\u003eIn addition, the study aims to identify the main drivers and challenges for maximizing the data impact. In doing so, the study gives valuable insights into optimizing the system landscape, the information supply chain, implementation and integration projects, as well as the end-to-end data flow from onboarding to syndication.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 6.0pt;\" class=\"MsoNormal\"\u003eFor this study, we joined forces with the Canadian market research firm \u003cspan class=\"s1\"\u003eRIWI\u003c\/span\u003e to combine our fields of expertise. \u003cspan class=\"s1\"\u003eRIWI\u003c\/span\u003e is a leading provider of accurate and real-time global consumer and citizen sentiment data. \u003cspan class=\"s1\"\u003eRIWI\u003c\/span\u003e reaches more countries and markets than any other firm. Together, we will bring together high-quality market data and in-depth thought leadership for a 360° view on contemporary data and tech topics.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 6.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ansi-language: EN-US;\" lang=\"EN-US\"\u003eAs we prepare and conduct the global survey, our research team is creating a series of hypotheses they are eager to test with the data that will be collected for this first issue of the Global Data Impact Index (GD2I). This Analyst Guide series reflects on past results from other research projects and third-party studies to define these hypotheses and spark a discussion among business leaders and data experts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 6.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ansi-language: EN-US;\" lang=\"EN-US\"\u003eDownload the first issue of this content series and look forward to the upcoming GD2I report!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 6.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ansi-language: EN-US;\" lang=\"EN-US\"\u003eFor more information on the project visit: \u003ca href=\"https:\/\/www.globaldataimpactindex.com\/\" target=\"_blank\" title=\"About the GD2I project\" rel=\"noopener\"\u003ewww.gd2i.com\u003c\/a\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 6.0pt;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ansi-language: EN-US;\" lang=\"EN-US\"\u003eVisit our partner RIWI: \u003ca href=\"https:\/\/riwi.com\/\" target=\"_blank\" title=\"Visit RIWI\" rel=\"noopener\"\u003ewww.riwi.com\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"TGOA","offers":[{"title":"Default Title","offer_id":52190390485256,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/files\/0_70bef39b-5266-4adb-be15-e48dc3186a61.png?v=1755177091"},{"product_id":"the-analyst-guide-to-myview-systems","title":"THE ANALYST GUIDE TO MYVIEW SYSTEMS","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong\u003eInterview with Christoph Brandt, CEO of myview systems\u003c\/strong\u003e\u003cspan lang=\"EN-US\" style=\"font-family: 'Calibri',sans-serif; mso-ansi-language: EN-US;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"Default Title","offer_id":52381847159048,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/files\/0_b21483f6-f91b-4652-9432-5f7a168ac73b.png?v=1757395398"},{"product_id":"susan-walsh-on-the-clean-data-journey","title":"SUSAN WALSH ON THE CLEAN DATA JOURNEY","description":"\u003cp\u003e\u003cstrong\u003eThe SheLeads Community: Susan Walsh on The Clean Data Journey\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eAt the core of every successful business decision lies the same foundation: clean – meaning reliable, high-quality – data. Yet the resources required to achieve this standard are often underestimated, with many companies still treating it as an unwelcome cost rather than a valuable investment. In this interview, SheLeads founder Natalia Kotova and TGOA Senior Analyst Carmela Melone talk with Susan Walsh – The Classification Guru – about her journey into data, the role and power of classification, and why human effort and judgment remain indispensable to the clean data journey, even in the age of AI.\u003c\/p\u003e","brand":"The Group of Analysts","offers":[{"title":"Default Title","offer_id":52525451575560,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/files\/0_90382c31-5aa4-43cc-b05e-2470ac5ea9fe.png?v=1759036561"},{"product_id":"omolola-ezeifeoma-on-the-power-of-data-literacy","title":"OMOLOLA EZEIFEOMA ON THE POWER OF DATA LITERACY","description":"\u003cp\u003e\u003cstrong\u003eThe SheLeads Community: Omolola Ezeifeoma on The Power of Data Literacy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eOnce seen as a specialist’s skill, data literacy has evolved into a core competence for navigating the era of data and AI. Yet many organizations still struggle to truly think in data terms and turn that mindset into day-to-day practice. In this interview, She Leads Int. founder Natalia Kotova and TGOA Senior Analyst Carmela Melone talk with data literacy advocate Omolola Ezeifeoma about her path from corporate data management to entrepreneurship and the importance of educational programs in building data-driven cultures across businesses large and small.\u003c\/p\u003e","brand":"The Group of Analysts","offers":[{"title":"Default Title","offer_id":52740390093064,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/files\/0_6205031b-7ee4-4215-b45b-099bffcd29ba.png?v=1762189643"},{"product_id":"michael-robinson-on-tgoa-radio","title":"MICHAEL ROBINSON ON TGOA RADIO","description":"\u003cp\u003e\u003cstrong\u003eThe Expert Network: Michael Robinson on TGOA Radio\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTGOA will launch its new podcast TGOA Radio and is pleased to announce Houston-based Michael Robinson as the podcast’s producer and host. With his long track record in the tech and marketing space and his winning personality, Michael is the perfect choice to shape public discourse with guests from business, tech, and data–and backed by TGOA’s unique analyst voice.\u003cspan class=\"Apple-converted-space\"\u003e \u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn this interview, Michael Robinson shares his thoughts on TGOA Radio.\u003c\/span\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"The Group of Analysts","offers":[{"title":"Default Title","offer_id":52908327469320,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/files\/0_7d07fcc4-d2fb-4c00-8c48-6ee5caf603d4.png?v=1764826416"},{"product_id":"sofia-valcarcel-on-the-art-of-storytelling","title":"SOFIA VALCÁRCEL ON THE ART OF STORYTELLING","description":"\u003cp\u003e\u003cstrong\u003eThe SheLeads Community: Sofia Valcárcel on The Art of Storytelling\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAs Carmela Melone from The Group of Analysts mentions in this She Leads Int. episode, data storytelling is an incredibly important super-skill that will sooner or later find its rightful place in every business. In this conversation, Sofia Valcárcel, Data Scientist at Superbet, talks about what it means to master the art of storytelling and speak data to non-data people, shares her own journey from marketing into the data space and analytics, and reminds us that data roles are as much about people and soft skills as they are about numbers and tech.\u003c\/p\u003e","brand":"The Group of Analysts","offers":[{"title":"Default Title","offer_id":53084272001288,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/files\/0_2a134655-a4d0-41d8-ac4a-7ae3830ccf87.png?v=1767638538"},{"product_id":"the-analyst-guide-to-noxum","title":"THE ANALYST GUIDE TO NOXUM","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eThe emerging role of composable content architectures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003eIn this analyst guide, developed together with software vendor Noxum, we focus on the challenges of modern content management and describe the ideal information supply chain to master the flexibility, scalability, and effectivity needed to address a growing and increasingly diversified channel landscape and audience. We also argue why, in order to build a future-proof value chain, it is absolutely necessary to first break everything down into its most granular form. Ultimately, this guide shows that to be successful, marketing and e-commerce teams must be equipped with highly integrated and contemporary technology that focuses on granular data that is easy to use.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003e\u003cem\u003eFind everything we have on Noxum: \u003ca href=\"https:\/\/tgoa.com\/collections\/noxum\" title=\"TGOA on NOXUM Collection\"\u003e\u003cspan\u003e\u003cstrong\u003eTGOA on NOXUM Collection\u003c\/strong\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003e\u003cem\u003eGet in touch with noxum:\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Visit noxum\" href=\"https:\/\/www.noxum.com\/\"\u003e\u003cspan class=\"s1\"\u003ewww.noxum.com\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\u003ca title=\"Write an email to noxum\" href=\"mailto:info@noxum.com\"\u003einfo@noxum.com\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Call noxum\" href=\"tel:0049931465880\" target=\"_blank\"\u003e\u003cspan\u003e+49 (0)\u003c\/span\u003e931 465 880\u003c\/a\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003c!----\u003e","brand":"NOXUM","offers":[{"title":"Default Title","offer_id":53160768405768,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/files\/0_ebb07669-32ab-42da-9be5-aeedc0ac3942.png?v=1768899317"}],"url":"https:\/\/tgoa.com\/collections\/the-analyst-guides\/noxum.oembed","provider":"The Group of Analysts","version":"1.0","type":"link"}