{"title":"TGOA","description":"","products":[{"product_id":"portrait-format","title":"Portrait Format","description":"\u003cp\u003e\u003cstrong\u003eHow the smartphone affects video communication\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEver more users are viewing video contents on their smartphones – and in portrait format. This development is slowly but surely heralding in a trend reversal for the moving picture industry. Meanwhile, even major platforms such as YouTube are responding.\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":38158373716121,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":38158373748889,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element92.png?v=1614027453"},{"product_id":"polyphonic-data-model","title":"Polyphonic Data Model","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePOLYPHONIC DATA MODEL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBY TEMEL KAHYAOGLU\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe time has finally come. We believe that Europe has always been a master of polyphony. Not just in terms of music, but also – and particularly – in the way we understand things, structures and democratic coexistence. If we look at the B2B goods sector in Germany in isolation, it becomes clear why we as a nation are praised – but also criticised – throughout the world for complex thinking.\u003cspan data-mce-fragment=\"1\" class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"Default Title","offer_id":37747219562649,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element27.png?v=1610217218"},{"product_id":"temel","title":"Temel","description":"\u003cp\u003eTemel Kahyaoglu has held various consulting positions since early 2000 and has led The Group of Analysts as founder and CEO since 2010. He invented the term Information Supply Chain Management in 2007 and Market Performance Wheels is his brainchild – DACH's most respected analyst tool alongside Gartner's Magic Quadrant and Forrester's Wave.\u003c\/p\u003e\n\u003cp\u003eWith his private equity firm The Grand Orchestra Audience, he founded four analyst firms in 2020 aiming to increase transparency in the software market.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/tgoa.com\/collections\/temel-kahyaoglu\" title=\"View all content edited by Temel\" rel=\"noopener\" target=\"_blank\"\u003eView all content edited by Temel!\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eGet in touch with Temel:\u003c\/p\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: left;\"\u003e\u003ca href=\"mailto:temel@tgoa.com\" title=\"Write an email to Temel\" target=\"_blank\"\u003etemel@tgoa.com\u003c\/a\u003e\u003c\/div\u003e\n\u003cp\u003e\u003ca href=\"tel:+491736020515\"\u003e+49 (0)176 61603553\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"Default Title","offer_id":37747556417689,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/files\/analysts.head.cards_3c4a8e29-a3c3-4d58-a3a3-ead23d1d2790.png?v=1723558217"},{"product_id":"gdm-lookup","title":"GLOBAL DATA MOVEMENT","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eGlobal Data Movement (GDM)\u003c\/b\u003e is a logical evolution of the Information Supply Chain as the internal data flow within corporations. It is the basis for the collective value chain in the environment of industry and trade and implies the democratisation of data.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe most important areas of \u003cb\u003eGDM\u003c\/b\u003e are the two markets \u003cb\u003eindustry\u003c\/b\u003e and \u003cb\u003etrade\u003c\/b\u003e, the \u003cb\u003emovement\u003c\/b\u003e itself, which describes how and where the data is moved, and the essential area of \u003cb\u003eculture\u003c\/b\u003e, which defines the specific rules a global data exchange requires. This includes the use of a common language, signs, processes, and quality standards.\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eA prominent example of such a global data standard is the \u003cb\u003eGlobal Data Synchronization Network (GDSN)\u003c\/b\u003e, which comprises of a global network of data pools that are used to exchange data between industry and trade in real-time. The \u003cb\u003eGlobal Registry\u003c\/b\u003e includes all published articles with a detailed localisation structure that describes, in which data pool the respective article is stored. The \u003cb\u003eGDSN\u003c\/b\u003e uses rules such as the \u003cb\u003eGlobal Trade Item Number (GTIN)\u003c\/b\u003e and the barcode.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cstrong\u003e\u003cspan class=\"Apple-converted-space\"\u003eReading List\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan class=\"Apple-converted-space\"\u003eheadsUp Whitepaper\u003cbr\u003e\u003ca href=\"https:\/\/www.tgoa.net\/products\/global-data-movement-ally?_pos=2\u0026amp;_sid=9e11acfdb\u0026amp;_ss=r\" target=\"_blank\"\u003eThe Global Data Movement Ally – Let's move your Data!\u003c\/a\u003e\u003cbr\u003eBayard Consulting \u003cspan style=\"color: #00aaff;\"\u003ex\u003c\/span\u003e TGOA\u003cbr\u003ePublished in January 2021\u003c\/span\u003e\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"Default Title","offer_id":37836232556697,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/lookups.png?v=1616865767"},{"product_id":"a-votre-sante","title":"À VOTRE SANTÉ!","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eChampagne enjoyment of the highest level\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNicolas Feuillatte conveys with incomparable playfulness the lightness of being that is inherent to its champagne as well as the basic philosophy that true luxury is all about emotion and pleasure. The enchantingly elegant design and playful elements – such as the new augmented reality app that allows the owner of a bottle of Nicolas Feuillatte to also visually enter its world – do the rest in order to give the noble beverage a very special place in which people can enjoy this pleasure with all their senses.\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":38158244348057,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":38158244380825,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element93.png?v=1614027227"},{"product_id":"100-years-of-bauhaus","title":"100 Years of Bauhaus","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eArt, design and architecture of the Bauhaus period excite to this day – even in distant Tel Aviv\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eBauhaus: a concept that set a precedent – both in Germany and across the globe. Functional design and modern construction shaped an era; this dream of a synthesis of all art forms and crafts, architecture and design, dance and theatre provides inspiration to this very day – for our cultural output and for our living environments. The Bauhaus School was a lively school of thought and a testing ground for liberal and applied arts, design, architecture and education. Even though the Bauhaus School only existed for 14 years, it is celebrating the 100\u003csup\u003eth\u003c\/sup\u003e anniversary of its establishment this year. Initially it was set up as the “Staatliches Bauhaus” (State Bauhaus School) in Weimar, than as the “Hochschule für Gestaltung” (University of Design) in Dessau and finally as a private educational institution in Berlin. Its ideas have had an impact that has reached far beyond the school, its sites and its time.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":38159230402713,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":38159230435481,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element15.png?v=1614158807"},{"product_id":"the-new-normal","title":"The New Normal","description":"Die Bereitschaft, den Mitarbeitern regelmäßig mobiles Arbeiten einzuräumen oder gar ganze Stellen aus der Ferne zu besetzen, war zu Anfang der Corona-Krise noch sehr gering. Eine persönliche Zusammenarbeit macht es erforderlich, sich im gleichen Raum zu befinden – so das geltende Paradigma. Die gegenwärtige Situation hat diese Paradigmenwelt von gestern auf heute auf den Kopf gestellt. Eines steht fest: ein Zurück gibt es nicht. Die Komplexität des New Normal erfordert eine holistische Systemintegration, das systematische Ausrollen von innerbetrieblichen Prozessen in der digitalen Welt und die richtige Wahl und Kombination von Kollaborationsmöglichkeiten an den kritischen Punkten auf der Information Supply Chain.","brand":"TGOA","offers":[{"title":"Default Title","offer_id":38168999657625,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element94.png?v=1616946619"},{"product_id":"pim-mdm","title":"PIM \u0026 MDM","description":"Wir befinden uns in einer Phase der Veränderung und der Konsolidierung im PIM- und MDM-Markt. Technologien, deren Core bereits mehr als zehn Jahre auf dem Buckel haben, sind den aktuellen Anforderungen nicht mehr gewachsen. Nur die Hersteller, die nachweislich moderne und zeitgemäße Core-Technologien verwenden, sind gemeinsam mit Ihnen in der Lage, nachhaltige Informationslieferketten zu etablieren und dem vernetzten Anspruch Ihrer Daten gerecht zu werden. Die damit verbundene notwendige Ubiquität Ihrer Daten kann ausschließlich mit Cloud-native Anbietern bereitgestellt werden. Die Wirtschaftlichkeit von SaaS-Angeboten ist den tradierten On-Premise-Investitionen mittlerweile weit überlegen.","brand":"TGOA","offers":[{"title":"Default Title","offer_id":38169219760281,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/epaper.units.png?v=1616948601"},{"product_id":"food-delivery-in-the-future","title":"Food Delivery in the Future","description":"\u003cp\u003e\u003cstrong\u003eHow does it look like?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOn 15 March 1948, Migros in Zurich opened the first self-service shop in Switzerland. Its founder: Gottlieb Duttweiler. He had a sales organisation without the middle man in mind - a direct ‘bridge from the manufacturer to the consumer’. Today, the company is the largest retailer in Switzerland and is one of the 500 largest companies in the world. But what will our consumer behaviour look like in the future? What requirements do retail businesses - particularly in the food industry - have to meet? We spoke to Herbert Bolliger, President of the executive board Migros-Genossenschafts-Bund about the topic of food delivery in the digital era.\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39707222704281,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39707222737049,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/article.units_befb6d8e-a523-4d20-8bbe-142d0878e834.png?v=1617723629"},{"product_id":"black-gold","title":"BLACK GOLD","description":"\u003cp\u003e\u003cstrong\u003eSpecialty charcoal for the haute cuisine\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCharcoal has been a hot commodity ever since top chefs such as Yotam Ottolenghi, Gordon Ramsay and Jamie Oliver began cooking over open flame. “Live Fire” is the name of a trend that essentially elevates the classic BBQ in the privacy of a garden to the heights of an exclusive culinary experience. The London Log Company is the first to fuel the fire, and its founder Mark Parr built his entire empire on wood. Our London editor Nora Manthey spent a day in the woods with Parr to learn how to extract the black gold from the trees in the county of Kent.\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39250654593177,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39250654625945,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element16.png?v=1614160154"},{"product_id":"intelligent-workspace","title":"Intelligent Workspace","description":"\u003cp\u003e\u003cstrong\u003eJackson on smart collaboration tools\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe way we work has changed dramatically over the past few years. Mobile terminal devices are allowing work to be carried out anywhere and are highly attractive to many employees. However, despite all the flexibility, collaboration remains a fundamental factor – not only for the creative process. But technology is even entering this sphere: we spoke to Birgit Jackson, Commercial Director Europe at Sharp Visual Solutions, about the new Windows Collaboration Display and the role of technology in collaboration.\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39251673677977,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39251673710745,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element18.png?v=1614165622"},{"product_id":"work-life-harmony","title":"Work Life Harmony","description":"\u003cp\u003e\u003cstrong\u003eFosbury \u0026amp; Sons opens new coworking space in Brussels\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe building arises from a green and airy landscape with high facades of concrete and seemingly futuristic oval windows that mirror their surrounding in a way that gives the whole building a kind of supernatural, light and translucent aura. It is not difficult to relate to the fascination the modernist building exerted on the founders of Fosbury \u0026amp; Sons, inspiring them to create yet another space for collaboration and coworking.\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39251787579545,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39251787612313,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element19.png?v=1614166233"},{"product_id":"magic-potion","title":"Magic Potion","description":"\u003cp\u003e\u003cstrong\u003eBionade founder Peter Kowalsky about product development and innovation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGinger-orange, elderberry, lychee and herbs – most people are familiar with Bionade’s various flavours. The mid-2000s saw the healthy soft drink skyrocket to become the zeitgeist drink par excellence. The bottle with the prominent red dot as its logo could be found in every aisle, and anyone who wanted to live the chic “LOHAS” lifestyle drank Bionade. It was synony­mous for the up-and-coming eco awareness and was officially the “beverage for a better world”. For the founder Peter Kowalsky it would turn out to be an unforesee­able success story that was well-deserved following many difficult years of tinkering and fine-tuning together with his stepfather, mother and brother.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe founding family surrounding Peter Kowalsky sold all shares at the height of Bionade, once it had entered the mainstream. These days, the master brewer and food engineer is brewing up a new drink in his Berlin production laboratory. “Inju”, a “natural cell tonic”, is a recipe for realising one’s own potential. It’s about a personal energy boost in a bottle that helps develop the special and unique things at a cellular level that lie dormant in every person.\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39252221952153,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39252221984921,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element22.png?v=1614168349"},{"product_id":"responsive-iscm","title":"Responsive ISCM","description":"What are the greatest obstacles businesses face on their digital transformation journeys? The answers to this question are as numerous as they are diverse. Insufficient financial resources, the wrong staff, lack of a consistent digital strategy, no time. This list continues ad infinitum. Ultimately, it depends on one thing above all – namely the ability to adapt to changing circumstances and this in an as resource-friendly a manner as possible.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39255891181721,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39255891214489,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element24.png?v=1614189734"},{"product_id":"game-of-life","title":"Game of Life","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePetra von Strombeck about the pioneering\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003espirit and innovative will of Lotto24 AG\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eAbsolutely incredible: the overwhelming majority of lottery players still purchase lottery tickets at kiosks or convenience stores. And this despite the fact that the market potential for online lottery sales runs into the billions and the willingness among players to switch to online offerings is steadily growing. We talk to the Chair of the Board of Lotto24 AG, Petra von Strombeck, about this virtually untouched market, the pioneering role that the company is assuming and the blessings of money in general.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39310400749721,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39310400782489,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element26_cc5a1ab2-02a6-4e0b-bca9-e46d5412d540.png?v=1614452038"},{"product_id":"game-changer","title":"Game Changer","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eThe poker game as a microcosm in everyday business life\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eWhat makes a decision a good one? Can this be computed on a purely rational basis? What role does luck have to play in this? Stephan Kalhamer is a mathematician – and a professional poker player. He coaches top managers and teaches them what risk management means in very specific terms: He describes the optimal situation in the game of poker – and in everyday business life: ‘The mathematics have to be on my side; then there is no more luck, and my wager works for me’. He tells us what constitutes smart negotiating, and why poker is not a dubious gamble but rather a mental exercise for strategists.\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39310501707929,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39310501740697,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element27_5fd80a7e-6f29-4c3f-954e-26148db53486.png?v=1614452990"},{"product_id":"raising-limits","title":"RAISING LIMITS","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eThe fusion of Belstaff X McLaren\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eDesign, innovation and groundbreaking technology. These terms are justified when thinking of the most recent collaboration between two British super brands. 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Our editorial team was able to try out the new pieces during a test drive with the 600LT at the Hungaroring in Budapest.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39311828058265,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39311828091033,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element34.png?v=1614464760"},{"product_id":"high-speed","title":"High-Speed","description":"\u003cp\u003e\u003cstrong\u003eVodafone in the digital fast lane\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOne of the enterprises shaping the digital future is the Düsseldorf-based communications group Vodafone. The group has long expanded its efforts beyond the topic of mobile telephony; through strategic acquisitions, joint ventures and partnerships, in recent years Vodafone has become a solid 360° provider for digitalisation.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39318675751065,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39318675849369,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element35.png?v=1614529783"},{"product_id":"big-shark-little-fish","title":"Big shark little fish","description":"\u003cp\u003e\u003cstrong\u003eHas the role of brands changed?\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eClaims that technology has taken the helm, that marketing has outlived itself and that brands have lost their previous crucial role to corporate strategy can be heard all around. Technology providers say that brands have long since been a thing of the past. A number of companies are saying that marketing has been phased out in general, with its tasks having instead been taken over by new silos such as “social media marketing”, “influencer marketing” and other current buzzword constructions. Nevertheless, the brand continues to be crucial to the success of companies and their strategy, according to the majority of entrepreneurs and executives.\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39318993272985,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39318993305753,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element39.png?v=1614532615"},{"product_id":"play-ride-and-seek-with-hertz","title":"Play Ride and Seek with Hertz","description":"In September 1918, the used car dealer Walter L. Jacobs came up with an idea as he was looking at his twelve Model T Ford cars that were parked in the yard rather uselessly waiting to be sold. Why wait for buyers when he could also rent out the cars in the short term against payment? The idea for the first car hire service in America had been born. Just five years later the fleet comprised five hundred vehicles when Jacobs sold his company to John Hertz, the President of the Yellow Cab Company and the Yellow Truck and Coach Manufacturing Company. General Motors acquired the so-called “Drive-Ur-Self” system in 1926, and in 1953 it was sold to the Omnibus Corporation.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39425042350233,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39425042383001,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element44_144x_d5fcb693-438a-4d30-8744-f4d37d193e0c.png?v=1615390335"},{"product_id":"world-in-numbers","title":"World in Numbers","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eStatista co-founder Dr Friedrich Schwandt in an interview about the power of facts\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eAnyone who has searched the Internet for statistics on topics relating to consumer behaviour, media or marketing before, will certainly have come across the industry service Statista. Since 2008, the Hamburg-based company has aggregated and published around one million graphics and statistics from more than 22,000 sources online. More and more premium content, such as studies and reports on particular industries, is added on top. The platform, which claims to have 1.5 million users, has hit a nerve, it appears. Meanwhile, a total of 550 employees, many having an editorial background, busily provide new data and facts on a daily basis.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39425274839193,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39425274871961,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element46_144x_0f017b35-e083-450a-a57b-57b124090b7a.png?v=1615392999"},{"product_id":"harvest-fresh","title":"Harvest-Fresh","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eCo-founder Ema Šimurda Paulin on her award-winning farm-to-table concept\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eTraditionally, sustainable gastronomy has been deemed to merely mean the use of regional products. However, we have now taken this a step further – with the arrival of the Berlin-based restaurant ‘Good Bank’. Here, dishes are not just prepared freshly, some of the ingredients are also grown on-site. ‘Vertical farming’ is the new magic formula here. The futuristic-looking greenhouses behind the counter are used to cultivate fresh vegetables for in-house consumption. The two founders Ema Šimurda Paulin and Leandro Vergani came up with the idea for the concept several years ago. As a result, visiting Good Bank is not only a feast for the eyes, your other senses also embark on an exciting adventure. Ema explains the concept of vertical farming and the idea behind her restaurant.\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39425437008025,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39425437040793,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element47_144x_1b776345-2915-44e3-a027-1d907910662f.png?v=1615394023"},{"product_id":"the-twelfth-man","title":"The Twelfth Man","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eOptimum back support for your brand\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eEvery company, no matter their sector, must think about how to reach new and existing customers today and in future constantly. User-Generated Content will always be part of the answer to this question. Video content in particular is playing an increasingly important role - currently nearly 300 hours of new video material are being uploaded every hour of every day of every week. My children, like everyone else in their age group, first turn to relevant forums to see how they can solve a problem or which product they may want to buy. They ask questions there and wait for the answers before talking to me, their father. All this user-generated content establishes trust among consumers, a familiarity almost, that no banner, video clip or other professional marketing channel is able to create.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39458162376857,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39458162409625,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element53_144x_230bc857-6270-4aa6-ac73-97daccfb1236.png?v=1615656685"},{"product_id":"evolution-2-0","title":"Evolution 2.0","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eThe metamorphosis of digital companies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eSMEs have a difficult time developing a long-term vision under the auspices of digitalisation. Will anyone still be able to make money in 5 years, and if so, how? How can a supervisory board and senior management approach the task of answering existential questions? Based on practical experience, Jörg Henseleit shows how SMEs should proceed.\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39458501001369,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39458501034137,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element54_144x_36b89c33-f382-49da-a578-9d6129263877.png?v=1615656653"},{"product_id":"road-to-recognition","title":"Road to recognition","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eCreate experiences and win customers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eHow is digitalisation changing B2B sales, and what opportunities is this generating for sales organisations? B2B sales are profoundly changing as a result of the constant development of new digital technologies. The changes are affecting all sectors equally, regardless of whether industry, high-tech and software companies or the service sector.\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39458599895193,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39458599927961,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element55_144x_5643df95-7dbd-488c-a2e3-c3cb106010a4.png?v=1615656794"},{"product_id":"a-solid-basis","title":"A SOLID BASIS","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWhy ethical behaviour is essential for every company\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003eN\u003c\/span\u003eow both aged 60, Ian and I go back to days where we were teenagers of circumstance in Perth, Western Australia. Over 45 years of hard and sincere work Ian is now first-class through working his way up to become an entrepreneur of standing, spanning from the outback tracks where Ian masters the dust in cross-country rallies, while standing his own on the stock markets of London, New York and Hong Kong; while I hung in theory and strategic splendor. Ethics aren’t at the forefront of this interview by chance, as Ian thinks, lives and humbly shares his deep belief in, concern for, and sharing of ethical values, recognising ethical habits to have set his foundation for long-term success. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39469836632217,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39469836664985,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element59_144x_78e20c00-4414-4126-a6a4-2c2b2b3db743.png?v=1615758686"},{"product_id":"home-away-from-home","title":"Home away from home","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHeavenly living with Airbnb Plus\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eUnique homes and extraordinary hosts are just two of the things that people around the world appreciate about Airbnb. In the space of just ten years, the platform has grown from its humble beginnings to one of the largest and most influential players in the travel industry while enjoying levels of success that most startups can only dream of. Alexander Schwarz, General Manager DACH for Airbnb, spoke with us about the community's distinctiveness, the challenges in Germany and the new strategy.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39479301603481,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39479301636249,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element60.png?v=1615841437"},{"product_id":"digital-iris","title":"Digital Iris","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eInnovative eye hyper tracking-technology reads emotions from the eyes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSeeing what others see. Seeing what others perceive. Seeing what others sense. This sounds very futuristic when you first hear it – and futuristic is precisely what it is. Recording and analysing human perception and, for the very first time, even emotions is truly revolutionary. With its data glasses, Vienna-based start-up Viewpointsystem has set itself the goal of establishing new standards regarding the utilisation of technology for the benefit of people. To this end, the company wants to break through the barrier between man and technology with the aim of making the future a reality.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39488588054681,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39488588087449,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element62.png?v=1615915014"},{"product_id":"be-open-to-whatever-comes-next","title":"BE OPEN TO WHATEVER COMES NEXT","description":"To be capable and ready for innovations is one of the determining factors for the future of a company, in particular in relation to placing new products and services in the market. Furthermore, it becomes more and more important for a learning organisation to keep developing processes and structures vigorously. Sven Franke is a founder, a driving force and a companion. As an anti-consultant he meets companies to ask questions rather than to advise them. Analogue to his chosen way to relate to an enterprise, we conduct an anti-interview with him, which he answers in questions.","brand":"TGOA","offers":[{"title":"English","offer_id":39488792133785,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39488792166553,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element64.png?v=1615917396"},{"product_id":"high-level-art","title":"High-level art","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePiano production par excellence at Steinway \u0026amp; Sons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eRich, powerful and unmistakable – this is how classical pianist Lang Lang, jazz star Diana Krall and pop icon Billy Joel describe the sound of a Steinway. For more than 160 years Steinway \u0026amp; Sons has stood for the finest grand pianos and pianos. Uncompromising and lovingly made from the best materials, they are high quality instruments that are second to none. Last but not least, the professionals who are committed to the highest perfection ensure that every Steinway is a benchmark for sound, touch, beauty and investment.\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39489940357273,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39489940390041,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element67_2b74cc2e-4242-4867-88c2-f8a1be5fa5ea.png?v=1615929580"},{"product_id":"back-to-the-future","title":"BACK TO THE FUTURE","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eNASA looking for the emergence of the universe\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIn a galaxy of a billion stars, unknown luminaries and unchartered spheres, humans only seem to be a tiny, barely recognisable spark within the infinity of the universe. The question of how the universe came about has been asked since the year dot. We know of the Big Bang theory, but what really lies behind it all? NASA is discussing this question in cooperation with the European and Canadian space agency. The James Webb Space telescope, a giant golden mirror, is now taking a big step in the endeavour to explore the universe. Not only is the infrared telescope supposed to investigate the beginning of our universe and the genesis of our planetary system, but it will also be deployed in the search for exoplanets and the feasibility of life on them. Lee Feinberg, Optical Telescope Element Manager at NASA, talks to us about the work behind the cosmic project.\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39506806046873,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39506806079641,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element68_a093de0f-21a0-4716-9535-b7bfc2e067d9.png?v=1616070280"},{"product_id":"out-to-and-back","title":"OUT TO... AND BACK","description":"It has long been known that colour plays a major role in our everyday lives and ultimately also influences our sense of wellbeing. Johann Wolfgang von Goethe published his most comprehensive work \"Theory of Colours\" (“Zur Farbenlehre”) back in 1810. He attributed colours higher order characteristics which have an impact on every aspect of our lives. So, it should come as no surprise that companies in particular put a lot of thought into colours and their impact when looking at their corporate design. One of the world’s best-known logos is the Lufthansa crane and – on the occasion of its 100\u003csup data-mce-fragment=\"1\"\u003eth\u003c\/sup\u003e anniversary – it has now had a makeover. But it is not just Lufthansa’s logo, but also its entire corporate identity that has been given a new, contemporary appearance – something we can look forward to seeing when we next visit a German airport. Lufthansa head designer Ronald Wild spoke to us about his work and the importance of blue and yellow.","brand":"TGOA","offers":[{"title":"English","offer_id":39539275956377,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39539275989145,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element70_69fb6905-721b-4177-947b-ca7aad2b735b.png?v=1616358966"},{"product_id":"in-search-of-lost-time","title":"IN SEARCH OF LOST TIME","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eEntrepreneurial strategy in times of agility\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWe waste time with long analyses and outdated methods, only to discover that our lives are being squandered, with no masterpiece to show for it. Even a visionary cannot implement a strategy on their own.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe aim is to select the right methods, promote employees’ initiative and to anchor strategy in the company in a decentralised way. Because the effort to implement strategy is the sum of ability and determination.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39539386024089,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39539386056857,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element71.png?v=1616360209"},{"product_id":"demandware","title":"DEMANDWARE","description":"","brand":"TGOA","offers":[{"title":"Default Title","offer_id":39615009849497,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/MPW.ECOM.png?v=1616783875"},{"product_id":"data-flux-index-1","title":"Data Flux Index","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003eThe \u003cb data-mce-fragment=\"1\"\u003eData Flux Index\u003c\/b\u003e analyses the digital heartbeat of the vital Information Supply Chain Management. It is a parameter of the information architecture of an enterprise and, thus, a valuable tool for \u003cb data-mce-fragment=\"1\"\u003emanagement\u003c\/b\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\" data-mce-fragment=\"1\"\u003eThe Data Flux Index bases on the \u003cb data-mce-fragment=\"1\"\u003equality of data \u003c\/b\u003e(Data Quality; DQ), the \u003cb data-mce-fragment=\"1\"\u003eaccessibility of data\u003c\/b\u003e (Data Accessibility; DA), and the \u003cb data-mce-fragment=\"1\"\u003eflow of data\u003c\/b\u003e (Data Flow; DF) in line with the performance of the data provision.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eDQ\u003c\/b\u003e is the evaluation of databases in relation to the question of how well the data is suited to fulfilling its \u003cb data-mce-fragment=\"1\"\u003epurpose\u003c\/b\u003e within a specific context. \u003cb data-mce-fragment=\"1\"\u003eDA\u003c\/b\u003e for both internal and external data processing and use is defined by the accessibility to the information for \u003cb data-mce-fragment=\"1\"\u003eusers and systems\u003c\/b\u003e. \u003cb data-mce-fragment=\"1\"\u003eDF\u003c\/b\u003e bases on the performance of the \u003cb data-mce-fragment=\"1\"\u003eprovision of data\u003c\/b\u003e, which depends on the IT infrastructure, the level of technical automation\/integration, the number of data source\/destination systems, the centrality of quality management as well as the awareness of the respective levels of responsibility (process, data) over the entire process. There are both global and local specifications.\u003cbr\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eReading List\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p2\" data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/www.tgoa.net\/collections\/whitepapers\/products\/data-flux-index\" target=\"_blank\"\u003eData Flux Index – Digital heartbeat of ISCM\u003c\/a\u003e\u003cbr\u003eparsionate \u003cspan style=\"color: #00aaff;\"\u003ex\u003c\/span\u003e TGOA\u003cbr\u003ePublished in October 2017\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"Default Title","offer_id":39620532142233,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/0.lookups.png?v=1616871908"},{"product_id":"mela","title":"Mela","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eIn 2013, \u003cb\u003eCarmela Melone \u003c\/b\u003estarted working as an analyst at the Swiss research company MyPrivateBanking. After almost five years and a vast number of international studies in the areas of fintech and digital wealth management, she opted for change. At \u003cb\u003eThe Group of Analysts\u003c\/b\u003e, she found her playground for expanding her knowledge and building on her writing, designing and layouting skills. \u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eToday, she is responsible for \u003cb\u003eall content \u003c\/b\u003eproduced by TGOA, including the market reports (The Analyst Atlas), analyst guides, and other publications. In addition, she is contributing to analyst methodologies, \u003cbr\u003eassessments, and concepts of \u003cb\u003eTGOA\u003c\/b\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ca href=\"https:\/\/tgoa.com\/collections\/carmela-melone\" title=\"View all content edited by Mela\" rel=\"noopener\" target=\"_blank\"\u003e\u003cspan class=\"s1\"\u003eView all content edited by Mela!\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eGet in touch with Mela:\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: left;\"\u003e\u003ca href=\"mailto:mela@tgoa.com\" title=\"Write an email to Mela\" target=\"_blank\"\u003emela@tgoa.com\u003c\/a\u003e\u003c\/div\u003e\n\u003cp\u003e\u003ca href=\"tel:+4917670524371\"\u003e+49 (0)176 70524371\u003c\/a\u003e\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"Default Title","offer_id":39624867315865,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/files\/analysts.head.cards_db1e50ab-2ae9-414b-9060-aabfbd20ffe7.png?v=1721033044"},{"product_id":"creative-community","title":"CREATIVE COMMUNITY","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eKickstarter forges links through inspiring projects\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhether it be an art project, a videogame, a music album, a novel light design or clever outdoor gear – the crowdfunding platform Kickstarter lets you introduce unique ideas and realise them through financial support from friends, fans or inspired strangers. Ideas span from homemade postcards to Oscar award-winning documentaries.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39640541495449,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39640541528217,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/article.units_80cefd45-05df-4594-a84a-f72708988b5f.png?v=1617131999"},{"product_id":"information-supply-chain-management","title":"INFORMATION SUPPLY CHAIN MANAGEMENT","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003eAs the digital mirror image of the classic supply chain in logistics, the \u003cb data-mce-fragment=\"1\"\u003einformation supply chain\u003c\/b\u003e describes a chain of connected software solutions while comprising all relevant data on products and services. The information supply chain therefore represents the entire digital supply chain of this data, from its acquisition and collection to its preparation, processing and distribution. \u003cb data-mce-fragment=\"1\"\u003eInformation Supply Chain Management (ISCM) \u003c\/b\u003edescribes the \u003cb data-mce-fragment=\"1\"\u003estrategic configuration\u003c\/b\u003e of this digital supply chain and therefore the choice of the right systems, suppliers and partner firms that play an important role in the implementation of the information supply chain, and therefore in the implementation of digitalisation projects.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003eReading List – headsUp Whitepapers\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ca href=\"https:\/\/tgoa.com\/collections\/whitepapers\/products\/the-frame\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eThe Frame – The World is a Gallery\u003c\/a\u003e\u003cbr\u003eInBetween\u003cspan class=\"Apple-converted-space\"\u003e \u003cspan style=\"color: #00aaff;\"\u003ex \u003c\/span\u003e\u003c\/span\u003eTGOA\u003cbr\u003ePublished in November 2021\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ca href=\"https:\/\/tgoa.com\/collections\/whitepapers\/products\/zero-gravity\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eZero Gravity – Liberate and speed up your data\u003c\/a\u003e\u003cbr\u003eRiversand, a Syndigo company \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #00aaff;\"\u003ex\u003c\/span\u003e \u003c\/span\u003eTGOA\u003cbr\u003ePublished in November 2021\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ca href=\"https:\/\/tgoa.com\/collections\/whitepapers\/products\/the-data-transparency-era\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eThe Data Transparency Era – Discover the new Stibo Systems\u003c\/a\u003e\u003cbr\u003eStibo Systems \u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"color: #00aaff;\" data-mce-fragment=\"1\"\u003ex \u003c\/span\u003eTGOA\u003cbr\u003ePublished in October 2021\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ca href=\"https:\/\/tgoa.com\/collections\/whitepapers\/products\/be-a-guide-not-a-seller\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eBe a guide, not a seller – Smart product configurator for \u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/tgoa.com\/collections\/whitepapers\/products\/be-a-guide-not-a-seller\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e unprecedented (user)guidance\u003c\/a\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cspan style=\"color: #00aaff;\"\u003e\u003cspan style=\"color: #000000;\" mce-data-marked=\"1\"\u003eViamedici\u003c\/span\u003e x\u003c\/span\u003e TGOA\u003cbr\u003ePublished in April 2021 \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/tgoa.com\/products\/data-experience-platform-1\"\u003eData Experience Platform – Where the magic happens\u003c\/a\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003einfolox \u003cspan style=\"color: #00aaff;\"\u003ex\u003c\/span\u003e TGOA\u003cbr\u003ePublished in April 2021 \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003ca href=\"https:\/\/www.tgoa.net\/collections\/whitepapers\/products\/global-data-movement-ally\" data-mce-href=\"https:\/\/www.tgoa.net\/collections\/whitepapers\/products\/global-data-movement-ally\" target=\"_blank\"\u003eGlobal Data Movement Ally – Let's move your data!\u003cbr\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003e\u003cbr\u003eBayard Consulting \u003cspan style=\"color: #00aaff;\"\u003ex\u003c\/span\u003e TGOA\u003cbr\u003ePublished in January 2021\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/tgoa.com\/products\/content-rebel\" title=\"Content Rebel - the DAM market on the move\" target=\"_blank\"\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003eContent Rebel – The DAM market on the move\u003cbr\u003e\u003c\/span\u003e\u003c\/a\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003e\u003cbr\u003eAdvellence Solutions \u003cspan style=\"color: #00aaff;\"\u003ex\u003c\/span\u003e TGOA\u003cbr\u003ePublished in July 2019\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003ca href=\"https:\/\/www.tgoa.net\/collections\/whitepapers\/products\/dynamic-automation\" data-mce-href=\"https:\/\/www.tgoa.net\/collections\/whitepapers\/products\/dynamic-automation\" target=\"_blank\"\u003eDynamic Automation – Free up your workforce \u003cbr\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003e\u003cbr\u003eStonebranch \u003cspan style=\"color: #00aaff;\"\u003ex\u003c\/span\u003e TGOA\u003cbr\u003ePublished in January 2019\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003ca href=\"https:\/\/www.tgoa.net\/collections\/whitepapers\/products\/tell-me-more\" data-mce-href=\"https:\/\/www.tgoa.net\/collections\/whitepapers\/products\/tell-me-more\" target=\"_blank\"\u003eTell me more! – Centralised content management for better communication\u003cbr\u003e\u003c\/a\u003ecenshare \u003cspan style=\"color: #00aaff;\"\u003ex\u003c\/span\u003e TGOA\u003cbr\u003ePublished in January 2019\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003ca href=\"https:\/\/www.tgoa.net\/collections\/whitepapers\/products\/the-rise-of-the-digital-experience-platforms\" data-mce-href=\"https:\/\/www.tgoa.net\/collections\/whitepapers\/products\/the-rise-of-the-digital-experience-platforms\" target=\"_blank\"\u003eThe Rise of the Digital Experience Platforms – Solutions with technology ownership\u003cbr\u003e\u003c\/a\u003ePimcore \u003cspan style=\"color: #00aaff;\"\u003ex\u003c\/span\u003e TGOA\u003cbr\u003ePublished in 2019\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/www.tgoa.net\/collections\/whitepapers\/products\/be-your-own-architect\" target=\"_blank\"\u003eBe your own Architect – APIs: Building blocks for business of the future \u003cbr\u003e\u003c\/a\u003e\u003cbr\u003eApiida \u003cspan style=\"color: #00aaff;\"\u003ex\u003c\/span\u003e TGOA\u003cbr\u003ePublished in 2019\u003cbr\u003e\u003cbr\u003e\u003ca href=\"https:\/\/www.tgoa.net\/collections\/whitepapers\/products\/marketing-orchestration\"\u003eMarketing Orchestration – Do you hit the right notes? \u003cbr\u003e\u003c\/a\u003e\u003cbr\u003eBrandmaker \u003cspan style=\"color: #00aaff;\"\u003ex\u003c\/span\u003e TGOA\u003cbr\u003ePublished in December 2018\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003ca href=\"https:\/\/www.tgoa.net\/collections\/whitepapers\/products\/artificial-intelligence\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/www.tgoa.net\/collections\/whitepapers\/products\/artificial-intelligence\"\u003eArtificial Intelligence – Innovation in image recognition \u003cbr\u003e\u003c\/a\u003e\u003cbr\u003eapollon \u003cspan style=\"color: #00aaff;\"\u003ex\u003c\/span\u003e TGOA\u003cbr data-mce-fragment=\"1\"\u003ePublished in October 2018\u003cbr\u003e\u003cbr\u003e\u003ca href=\"https:\/\/www.tgoa.net\/collections\/whitepapers\/products\/enterprise-storytelling\" target=\"_blank\"\u003eEnterprise Storytelling – Don't let content burn your fingers \u003cbr\u003e\u003c\/a\u003e\u003cbr\u003ecenshare \u003cspan style=\"color: #00aaff;\"\u003ex\u003c\/span\u003e TGOA\u003cbr\u003ePublished in December 2018\u003cbr\u003e\u003cbr\u003e\u003ca href=\"https:\/\/www.tgoa.net\/collections\/whitepapers\/products\/the-interface-curator\" target=\"_blank\"\u003eThe Interface Curator – Expert for your interfaces \u003cbr\u003e\u003c\/a\u003e\u003cbr\u003eStämpfli \u003cspan style=\"color: #00aaff;\"\u003ex\u003c\/span\u003e TGOA\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003ePublished in September 2018\u003cbr\u003e\u003cbr\u003e\u003ca href=\"https:\/\/www.tgoa.net\/collections\/whitepapers\/products\/information-supply-chain-services\" target=\"_blank\"\u003eInformation Supply Chain Services – Is your local brand management still contemporary?\u003cbr\u003e\u003c\/a\u003emarcapo \u003cspan style=\"color: #00aaff;\"\u003ex\u003c\/span\u003e TGOA\u003cbr\u003ePublished in October 2018\u003cbr\u003e\u003cbr\u003e\u003ca href=\"https:\/\/www.tgoa.net\/collections\/whitepapers\/products\/data-layout-steward\" target=\"_blank\"\u003eData Layout Steward – Process hero for your data \u003cbr\u003e\u003c\/a\u003e\u003cbr\u003ekolb digital \u003cspan style=\"color: #00aaff;\"\u003ex\u003c\/span\u003e TGOA\u003cbr\u003ePublished in May 2018\u003cbr\u003e\u003cbr\u003e\u003ca href=\"https:\/\/www.tgoa.net\/collections\/whitepapers\/products\/new-data-management\" target=\"_blank\"\u003eNew data management – Why you should love the cloud \u003cbr\u003e\u003c\/a\u003e\u003cbr\u003eRiversand \u003cspan style=\"color: #00aaff;\"\u003ex\u003c\/span\u003e TGOA\u003cbr\u003ePublished in December 2018\u003cbr\u003e\u003cbr\u003e\u003ca href=\"https:\/\/www.tgoa.net\/collections\/whitepapers\/products\/knowledge-on-demand\" target=\"_blank\"\u003eKnowledge on demand – How augmented reality brings knowledge to the shop floor\u003cbr\u003e\u003c\/a\u003eBertsch Innovation \u003cspan style=\"color: #00aaff;\"\u003ex\u003c\/span\u003e TGOA\u003cbr\u003ePublished in November 2017\u003cbr\u003e\u003cbr\u003e\u003ca href=\"https:\/\/www.tgoa.net\/collections\/whitepapers\/products\/data-flux-index\" target=\"_blank\"\u003eData Flux Index – Digital heartbeat of ISCM \u003cbr\u003e\u003c\/a\u003e\u003cbr\u003eparsionate \u003cspan style=\"color: #00aaff;\"\u003ex\u003c\/span\u003e TGOA\u003cbr\u003ePublished in October 2017\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003ca href=\"https:\/\/www.tgoa.net\/collections\/whitepapers\/products\/usability-2-0\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/www.tgoa.net\/collections\/whitepapers\/products\/usability-2-0\"\u003eUsability 2.0 – New dimensions of usability \u003cbr\u003e\u003c\/a\u003e\u003cbr\u003eAkeneo \u003cspan style=\"color: #00aaff;\"\u003ex\u003c\/span\u003e TGOA\u003cbr data-mce-fragment=\"1\"\u003ePublished in September 2017\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003ca href=\"https:\/\/www.tgoa.net\/collections\/whitepapers\/products\/humans-first-technology-serves\" data-mce-href=\"https:\/\/www.tgoa.net\/collections\/whitepapers\/products\/humans-first-technology-serves\" target=\"_blank\"\u003eHumans first, technology serves – Customer and employee interaction \u003cbr\u003e\u003c\/a\u003e\u003cbr\u003eIntershop \u003cspan style=\"color: #00aaff;\"\u003ex\u003c\/span\u003e TGOA\u003cbr\u003ePublished in October 2017\u003c\/span\u003e\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"Default Title","offer_id":39656832041113,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/ISCM.png?v=1621589539"},{"product_id":"astounding-world-of-culinary-delights","title":"ASTOUNDING WORLD OF CULINARY DELIGHTS","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eMiele is reinventing the cooking experience\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOver and over again, the desire for innovativeness and creativity is a driving force for science and business. These two factors decide over entrepreneurial success and are indispensable in today’s fast-changing age. One of the most successful companies that elegantly and easily overcomes these challenges is Miele. Since its establishment in 1899, Miele has stood for timeless design and quality in a class of its own. As the most sought-after brand in the home appliances sector, Miele continuously sets new standards. We spoke with Dr Stefan Breit, Executive Director for Technology at Miele, about the pioneering spirit and the new M Chef technology that will revolutionise the way food is cooked.\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39665914904729,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39665914937497,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/article.units_cd1918dc-5fd7-4755-b66d-ef4d8ddbebd9.png?v=1617375373"},{"product_id":"foodtastic","title":"FOODTASTIC","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHow Metro sweetens their customer’s experience\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe number of online sales has risen rapidly in recent years. Enterprises have to position themselves anew with regard to digitalisation, not only to meet their customer’s demands but also to stay competitive internationally. Next to the implementation of new technologies into existing IT structures, the interlinking of e-commerce and customer experience plays an important part. Metro is a company which successfully masters this balancing act.\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39666005409945,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39666005442713,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/article.units_063e6456-3804-4649-8df1-ef7293f4a43f.png?v=1617376711"},{"product_id":"the-code-of-beauty","title":"THE CODE OF BEAUTY","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eStriving for perfection and the noble art of horology at IWC\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eHaute horlogerie is all about first-class, distinctive watchmaking artistry. In the quest for the perfect embodiment of the ‘code of beauty’, we have only the very best place on the world stage. IWC has been a fixed feature of the international market as a leading manufacturer since 1868, wowing watch aficionados with its timeless designs. Christian Knoop, Head Designer at IWC, provides insight into the long-established Swiss company, into the significance of many years of craftsmanship and into the role of being one of the world’s leading brands within the luxury watches segment.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39666613026969,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39666613059737,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/article.units_3192c3f0-ec28-4c9c-9600-ff92ec41fe92.png?v=1619033565"},{"product_id":"digital-seduction","title":"DIGITAL SEDUCTION","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eThe Group of Analysts presents Europe’s largest digitalisation study. Time to pick the fruits from the tree of knowledge.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIn the 21\u003csup\u003est\u003c\/sup\u003e century, digitalisation leaves no field untouched. Initially eyed with scepticism, many businesses have since come to realise the benefits of digitalisation and the advantages it brings. Big data, cloud solutions, augmented and virtual reality: all of these innovations have gained a foothold in recent years, and are paving the way for more trends that will promote digitalisation even further. Companies are trying to keep pace with these developments. One of the most familiar buzzwords in this regard is “information supply chain management”. But how well are businesses actually performing as they step into the digital future? Temel Kahyaoglu, founder and CEO of The Group of Analysts, explains the challenges the various markets will have to confront in the digital age, the role of information supply chain management, and how the EDEN Study was born.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39671202480281,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39671202513049,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/article.units_c83cc4c6-ab15-42b2-adc3-670eb88f7d4c.png?v=1617452713"},{"product_id":"electrifying","title":"ELECTRIFYING","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIndustrial Design by Hartmut Esslinger\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIn the late 1960s, a student in Altensteig, in Germany’s tranquil Black Forest, had a vision. He wanted to turn the world of design entirely on its head. Hartmut Esslinger established esslinger design, thus heralding the beginning of a new era in which product design learned the language of emotions. Esslinger had always had a passionate interest in innovative technologies and preferred working with customers in this sector. Economic success was at the heart of the strategic focus. The young company gained its initial fame through its work for Wega, the German electronics company. esslinger design added well-known customers to its portfolio, such as hansgrohe, Louis Vuitton and Apple.\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39671298916505,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39671298949273,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/article.units_cae37405-91c3-4744-82b9-105894071428.png?v=1619033187"},{"product_id":"cult-status","title":"CULT STATUS","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eInterview with Marius Eschweiler, Global Business Development at Leica Camera AG\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe small red logo makes the hearts of people across the globe beat that little bit faster. Although very discreet, admirers can always spot it from afar. Leica has been all about German engineering artistry, superlative quality and unbeatable products for more than 100 years now. They have been shaping and revolutionising the history of photography since the beginning of the 20th Century. You are now entering an entirely new market with Leica Eyecare. Marius Eschweiler, Global Director Business Development at Leica Camera AG, spoke to us about this major development.\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39687907508377,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39687907541145,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/article.units_51cbfb21-1a5a-41b2-9ffa-aca1d863da39.png?v=1619033338"},{"product_id":"guardian-of-the-recipe","title":"GUARDIAN OF THE RECIPE","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eOn the trail of the tradition-steeped brand history of Jägermeister\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eWho isn’t familiar with the imposing stag featured on the green bottle? While the herbal liqueur was deemed suited for celebrating a successful day of hunting or as a nightcap in the 1990s, Jägermeister has become one of the most popular herbal liqueurs today, and the only German premium spirit beverage to have achieved worldwide fame. The long-standing German distillery has grown into a global brand, becoming one of the greatest brand management successes in history.\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39727895019673,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39727895052441,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/jaegermeister.article.units.png?v=1619029579"},{"product_id":"petra","title":"Petra","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eWith more than 20 years of experience in sales, including more than 15 years in complex software sales, Petra Holzberger-Nwoko specialises in consulting and supporting strategic digitisation and organisation projects. With her extensive experience of complex customer requirements, her willingness to initiate changes and her hands-on mentality, she gives companies new impulses on their way to digitisation. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eEntering into conversation with people, understanding, analysing and reflecting on the motives of their assignments and developing new strategies and individual, tailor-made concepts together, inspires her again and again. Building trusting relationships with her clients and business partners is her professional passion.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eGet in touch with Petra:\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: left;\"\u003e\u003ca href=\"mailto:petra@tgoa.com\" title=\"Write an email to Petra\" target=\"_blank\"\u003epetra@tgoa.com\u003c\/a\u003e\u003c\/div\u003e\n\u003ca href=\"tel:+491625958997\"\u003e+49 (0)162 5958997\u003c\/a\u003e","brand":"TGOA","offers":[{"title":"Default Title","offer_id":39728740663449,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/petra.head.cards.png?v=1617886680"},{"product_id":"anja","title":"Anja","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eAnja has been working in press and public relations for over twenty years. As PR Director, she was responsible für European accounts at major international PR agencies, mainly for clients in the automotive, technology, lifestyle, travel and food sectors. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eAnja is a passionate traveler and loves to discover new trends, innovations and cultural developments while traveling, which she writes about as a freelance journalist. Anja has been a writer and author for The Group of Analysts since 2013.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ca href=\"https:\/\/tgoa.com\/collections\/anja-fahs\" target=\"_blank\" title=\"All content edited by Anja\" rel=\"noopener\"\u003eView all content edited by Anja!\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eGet in touch with Anja:\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: left;\"\u003e\u003ca href=\"mailto:anja@tgoa.com\" title=\"Write an email to Anja\" target=\"_blank\"\u003eanja@tgoa.com\u003c\/a\u003e\u003c\/div\u003e\n\u003ca href=\"tel:+4917543831871\"\u003e+49 (0)175 43831871\u003c\/a\u003e","brand":"TGOA","offers":[{"title":"Default Title","offer_id":39736976867481,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/anja.head.cards.png?v=1617884940"},{"product_id":"peter","title":"PETER","description":"\u003cp\u003e\u003cspan\u003ePeter O’Neill is one of the world’s leading authorities on B2B marketing. He’s written about, and consulted extensively with, marketing practitioners at Fortune 100 and mid-market B2B companies around the world that are digitizing their marketing and selling initiatives. He also assists many software and SaaS vendors in their product marketing and go-to-market strategies. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUntil recently, he was a vice president and research director at a global business and advisory services firm where he authored many definitive research reports around modern B2B marketing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eGet in touch with Peter:\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: left;\"\u003e\u003ca href=\"mailto:poneill@marchnata.eu\" title=\"Write an email to Peter\" target=\"_blank\"\u003eponeill@marchnata.eu\u003c\/a\u003e\u003c\/div\u003e\n\u003ca href=\"tel:+491743210020\"\u003e+49 (0)174 3210020\u003c\/a\u003e","brand":"TGOA","offers":[{"title":"Default Title","offer_id":39773921214617,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/peter.head.cards.png?v=1618219588"},{"product_id":"nora","title":"NORA","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eSkilled editor and journalist for ten years and acting Managing Editor of electrive.com, the specialist news service highlighting advances in e-mobility. Freelance gigs include works for Random House and Gestalten Verlag as well as clients seeking to translate their science to the public, i.e. Bertelsmann Group on AI Ethics, ETH Zurich (interdisciplinary digitalisation) or VDE technology association. Assistant producer of VR pieces dealing with alternating states of mind or the environment; also club culture.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eGet in touch with Nora:\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: left;\"\u003e\u003ca href=\"mailto:info@word-ing.com\" title=\"Write an email to Nora\" target=\"_blank\"\u003einfo@word-ing.com\u003c\/a\u003e\u003c\/div\u003e\n\u003ca href=\"tel:+447879119159\"\u003e+44 7879 119159\u003c\/a\u003e","brand":"TGOA","offers":[{"title":"Default Title","offer_id":39775371853977,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/nora.head.cards.png?v=1618230342"},{"product_id":"data-experience-platform","title":"DATA EXPERIENCE PLATFORM","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eData Experience Platforms \u003c\/b\u003eintegrate best-of-breed vendor solutions that excel in their specific realm of technology to control the enterprise-wide data flow while ensuring maximum \u003cb\u003edata quality\u003c\/b\u003e. Unlike Digital Experience Platforms, a Data Experience Platform therefore focuses on the \u003cb\u003eintegration and management of Fusion Vendors\u003c\/b\u003e and leaves the procurement and preparation of data to suitable systems that meet the company‘s most complex requirements.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eBased on that, \u003cb\u003eData Experience Platforms\u003c\/b\u003e can build a convincing \u003cb\u003ecustomer experience\u003c\/b\u003e – be that on websites or via smart applications such as configurators. This makes Digital Experience Platforms an interesting option for \u003cb\u003emanufacturers\u003c\/b\u003e and \u003cb\u003esellers\u003c\/b\u003e of \u003cb\u003etechnically complex\u003c\/b\u003e products who want to provide a seamless and smooth user experience despite of their challenging data model.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cstrong\u003e\u003cspan class=\"Apple-converted-space\"\u003eReading List\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan class=\"Apple-converted-space\"\u003eheadsUp Whitepaper\u003cbr\u003eData Experience Platform – Where the Magic happens\u003cbr\u003einfolox \u003cspan style=\"color: #00aaff;\"\u003ex\u003c\/span\u003e TGOA\u003cbr\u003ePublished in April 2021 (planned)\u003c\/span\u003e\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"Default Title","offer_id":39783616184473,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/lookups.data.experience.platform.png?v=1618305287"}],"url":"https:\/\/tgoa.com\/collections\/tgoa\/rad.oembed","provider":"The Group of Analysts","version":"1.0","type":"link"}