{"title":"Matthias Kant","description":"","products":[{"product_id":"road-to-recognition","title":"Road to recognition","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eCreate experiences and win customers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eHow is digitalisation changing B2B sales, and what opportunities is this generating for sales organisations? B2B sales are profoundly changing as a result of the constant development of new digital technologies. The changes are affecting all sectors equally, regardless of whether industry, high-tech and software companies or the service sector.\u003c\/p\u003e","brand":"TGOA","offers":[{"title":"English","offer_id":39458599895193,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":39458599927961,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/Element55_144x_5643df95-7dbd-488c-a2e3-c3cb106010a4.png?v=1615656794"},{"product_id":"zeit-fur-veranderung","title":"ZEIT FÜR VERÄNDERUNG","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAuf was Marketer zukünftig beim Datenschutz achten müssen\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEs ist fünf vor Umbruch. Denn in gut acht Wochen, am 25. Mai, tritt die europäische Datenschutz-Grundverordnung unweigerlich in Kraft. Doch dass dies überhaupt kein Drama für Marketingverantwortliche bedeuten muss, erklärt uns Marketing- und IT-Security-Experte Andres Dickehut im Interview.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e","brand":"CONSULTIX","offers":[{"title":"Default Title","offer_id":39985777672345,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/article.units.consultix.png?v=1620308153"},{"product_id":"dynamic-not-static","title":"Dynamic, not static","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eEffective content is a matter of data management driven by demand\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eCommunicating across all channels is a challenge all companies face in times of cross-channel. But only those that provide high-quality information in their external communication while creating a personalised customer experience will have success in the long-term. Modern content management must effectively and accurately align with the business requirements.\u003c\/p\u003e","brand":"PIROBASE IMPERIA","offers":[{"title":"English","offer_id":41090557083801,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":41090557149337,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/article.units.Pirobase.png?v=1631527897"},{"product_id":"in-conversation-with-matthias-kant","title":"In conversation with Matthias Kant","description":"\u003cp\u003e\u003cstrong\u003eIn conversation with Matthias Kant on the new MarketPlus Manufacturers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eA\u003c\/span\u003es a European analyst house, we witness a certain trend at the moment. Manufacturers act contrary to the existing, clear separation of the markets within the best-of-breed approach and position their products broadly rather than deepening existing core competencies. Their aim: to utilise their products in several markets in order to be present in various sectors simultaneously. We summarise these candidates with what you could call almost a holistic approach by the term Market Plus. They position themselves in the middle between the best-of-breed and purely holistic vendors. We had a first discussion on this issue with Matthias Kant, CEO of pirobase imperia GmbH.\u003c\/p\u003e","brand":"PIROBASE IMPERIA","offers":[{"title":"English","offer_id":41230593294489,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":41230593327257,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/4601\/1545\/products\/article.units.voices.kant.png?v=1632822272"}],"url":"https:\/\/tgoa.com\/collections\/matthias-kant\/consultix.oembed","provider":"The Group of Analysts","version":"1.0","type":"link"}