Blog & Inspiration

PETROL IN HIS VEINS
There’s rarely been a motorcycle race in the world  as prestigious as the “Isle of Man Tourist Trophy” (IOMTT). It is considered the most traditional, spectacular and controversial motorcycle race in the world. The drivers use the normal streets and race between the houses, stonewalls and hedges. Crests of the road, for example on bridges are not made safer. One British motorcycle brand is undoubtedly linked to this legendary motor-race: Norton Motorcycles! No other brand has gained more victories in the Tourist Trophy of the Isle of Man.
COMPLETE HARMONY
Digitalisation is the search for nirvana, when the right products and the right people converge at the right place and at the right time. Companies are going increasingly digital. They hardly have any choice.
PURELY A MATTER OF ATTITUDE
Alnatura is the most popular food brand in Germany, according to a study by Brandmeyer. The company operates nearly 100 stores, has a turnover of 689 million euros, 2,400 employees and is thus the market leader among organic suppliers. And for good reason as Alnatura strives to achieve one thing above all: to express an appreciation for food. Its principle “Making sense for humans and the earth” transcends all areas of the company. We spoke with the founder and CEO Prof. Dr Götz Rehn about his enterprise and his idea of a holistic lifestyle.
MASTERFULLY STAGED
For FC Basel, the Swiss Football League came to a masterful end. In the German Bundesliga though, the last day of matches held rather dramatic turns for fans, players and clubs alike, especially those from the south of the republic. Stuttgart remains excellent, Freiburg relegates. We saw pure emotions and literally moving images.
TO LIFE!
Imagine a warm summer breeze whispering past your face, your feet dipping into cool water – the only thing missing for this to be a perfect day is a delicious coke with ice. For many, Coca-Cola is a cult, a drink that stands for absolute freedom and which we particularly crave during the hottest months of the year. Now, the Coke family has grown. We spoke to Christoph Isenbürger, Marketing Director of Coca-Cola GmbH, Germany, about the latest offspring.
GET MORE
Increasing diversification and accelerated innovation cycles are leading to product portfolios becoming more and more extensive and complex. With the introduction of the asimSuite, REGRO Elektro-Großhandels GmbH successfully tackles the challenge of managing the amount of products efficiently and communicating them in a targeted manner across multiple channels.
ADDICTED TO SPORT
In many companies disarray rules: content such as photos, videos and audio files are filed somewhere and can never be found again in the vastness of the server landscapes. Thus, companies are faced with the challenge to restore order to the data chaos.
DENIMS NEXT GENERATION

There is an area in the Pacific Ocean known as the Great Pacific Garbage Patch. The Patch is thought to be the size of the state of Texas – and made almost exclusively of plastic. Over the last 50 years, humankind has produced an estimated 700 million tonnes of plastic that now lives in our oceans, making its way into the food chain and ultimately into us. That means it is more than probable that every living human being now has traces of synthetic chemistry in their blood.

IM UNIVERSUM DES LEBENS
Er ist das Gesicht der deutschen Rock- und Popmusik. Seit über 40 Jahren prägt Udo Lindenberg unsere Gesellschaft mit Songtexten, die unser Bewusstsein für menschliches Miteinander und soziales Engagement schärfen, zugleich aber auch Einblicke in sein Innerstes gewähren. Inspiriert durch den Dichter und Denker Hermann Hesse und dessen Hochachtung vor dem Individuum, hat der Entertainer schon etliche musikalische Hymnen verfasst. Vor allem bei seinen Liveauftritten beschert er seinem Publikum immer wieder Gänsehautmomente. So auch bei seiner großen Stadion-Tour, die bereits im vergangenen Jahr rund 200.000 Fans fesselte. Wir haben den Charaktermusiker zum Interview getroffen und über das Großprojekt „Stadion-Tour“ sowie die Arbeit seiner Stiftung gesprochen.
INVISIBLE VISIBLY
An invisible spray-on varnish that shines as soon as it captures the light – it sounds like a fun gimmick, but the latter is gaining importance as a security measure. The reflective coating was first introduced to the public as “LifePaint” and promoted by the Volvo brand’s advertising appeal. But the inventor is someone else entirely.
PEACE OF MIND
Four friends travel from Mexico to the Canadian border across the North American continent on horseback: 3,000 miles through the largely unspoilt hinterland of five US states. As four-legged companions they have chosen mustangs – American wild horses that symbolise freedom and adventure in the Wild West like no other animal. That is why Ben Masters, Thomas Glover, Ben Thamer and Jonny Fitzsimons chose mustangs to draw their homeland’s attention to the problems surrounding the population management of wild horses.
UNRELENTING TROOPER
Dame Stephanie “Steve” Shirley is probably the most successful technology entrepreneur in the world. However, few know that. In the 1960s, she established a pioneering software company that employed female staff only. That was the start of a career that remains unique to this day. Dame Stephanie Shirley – an exceptionally courageous woman who has defied all prejudice and made a profession out of her passion thus paving the way for women worldwide to lead a self-determined life.
GLOBETROTTER
Authentic living in a foreign city is what more and more people are looking for wherever they go in the world. After all, staying in a furnished apartment typical of the country, makes visitors feel like a real insider and not like an “anonymous” tourist. A company that has clearly recognised this trend is Cosmopolit Home, whose new accommodation concept called “NightSwapping” has sparked enthusiasm in the globe-trotting scene.
FAST TRACK
The story of Stripe reads like a classic tale from Silicon Valley. The founders, the brothers John and Patrick Collison from Ireland, were just 19 and 21 years old when they got the start-up off the ground in 2010. Since then, they have made a name for themselves in the industry and collected funding from top investors.
RAW. VEGAN. NOT GROSS.
Those that think a vegan diet boring and stripped of all creativity will be easily contradicted by Laura Miller. It has rarely been more fun to watch while others cook than when watching her. Laura’s metiér: everything. As long as it is plant-based! The bubbly American lives in San Francisco together with her dog named Buzz. From there, she excites audiences across the globe with her cooking show on YouTube. What is the key ingredient of her success? Her charm, wit and a large dose of irony with which she presents her truly tempting recipes. After speaking to us, Laura created an exclusive PKM menu, which will make you crave for more when simply reading it.
WHO TURNED THE CLOCKS FORWARD?
The Apple Watch is what Apple presents as its “most personal product” to date. It certainly is the first new product category to have been introduced since the iPad. To check out this watch, a classic product test would be possible but inappropriate. Because this is less about megahertz and working memory and more about design and functionality instead. After all, one only adorns oneself with a technology accessory when both heart and mind have been won over. We put it to the test.
UNTIL DAWN...
The grand era of Baroque - it was the pursuit of wealth and complete freedom. The epoch’s unique character is reflected, inter alia, in the architecture; all strict structures of the Renaissance were dissolved, their place taken instead by swinging shapes, domes, groups of pillars, gables and windows with rich ornamental finials, which were supposed to give admirers the impression of strength and movement. However, the period was also characterised by the atrocities of the Thirty Years’ War and the emerging absolutism that would conjure up conflict between bourgeois class consciousness and culture at court. Hence, lavish celebrations were organised, which mainly served the representation of princely splendour. More is more, was the credo.
NOSTALGIC DREAMS
Every year, a colourful quiver of boldly dressed cyclists parades through London – it’s Tweed Run time. The point of the race is not speed but to exhibit a special case of whimsical and nostalgic beauty. Our London correspondent Nora Manthey attended the event.
ATHOS
Heart rate tracker, training schedule & co. were yesterday. Thanks to the smart fitness apparel by Athos, all you need now is a single fitness tracker. Where previously your trainer would crack the whip, all that’s required these days is an app. It measures your biosignals and suggests your own individual training schedule to attain your personal fitness targets.
URBAN SAMURAI
People have always been in search of beauty and wellbeing. Even in Ancient Egypt, women and men were concerned with finding the right care for the skin. It was the Ancient Egyptians who developed the first cosmetic products to protect their skin against sand and the hot and dry air. They also loved beautiful fragrances, as these were said to delight the gods. But what about today? The hype around the topic of beauty has never been greater. We have forgotten how to consciously take time to do something good for our souls. That is why we arranged to interview Raymond Cloostermann, Founder and Managing Director of “Rituals” to talk with him about the philosophy of his brand and the inspirational source it represents.
BY TOUTATIS!
Asterix and Obelix – undoubtedly the two greatest comic heroes of the past 50 years. Together, they brought tears to the eyes of whole generations, tears of laughter. But who is behind this success story? It is the Frenchman Albert Uderzo. Together with his colleague – back in the days that was René Goscinny – he created the two shrewd Gauls more than half a century ago and they have gathered a cult following ever since.