In 1950, the 14-year-old Åke Nordin from north Swedish Örnsköldsvik set off on a tour into the mountains. As he was not happy with the comfort of his rucksack, in the basement of his parents’ house he constructed his own model with an innovative wooden frame for better weight distribution. In doing so, he laid the cornerstone for his company, Fjällräven, which he founded officially in 1960 and which became one of the leading suppliers of outdoor equipment and clothing in Europe.
We are in the year 1890. At this time, Mannheim only has 80,000 inhabitants. It is during this year that the cornerstone for a company over a century old is laid. With ‘engelhorn’, businessman Georg Engelhorn and the tailor Adam Sturm opened a shop for men’s and boy’s ready-to-wear clothing. In times where anyone who took pride in himself wore tailor-made, this plan was bold. But success proved him right. 125 years later, the fashion house has arrived in the digital age but also has remained what it always was: a regionally anchored traditional company. Together with Managing Director Fabian Engelhorn and Michael Stolte, Head of E-Commerce, we take a glance into the past and experience how its future is being shaped.
Whoever wants to create fashion has to understand it – and above all has to understand life. As a teenager, designer Tommy Hilfiger already knew where his professional journey was going to take him. Even back then, a creative spirit was waiting inside him – a spirit whose absolute desire it was to design cool clothing. In 1969, he opened his first shop with two school friends in his home town Elmira near New York. There, he also sold flared trousers and fringed jackets of the sort he himself had purchased on his many shopping trips in the past. From then on, his success story ran its course. In 1992, Tommy Hilfiger finally became the first fashion company to be traded on the New York Stock Exchange.
Tiefgreifende Beziehungen zu den eigenen Kunden aufzubauen muss heute mehr denn je im Mittelpunkt der Unternehmenskommunikation stehen. Vielen Unternehmen ist dies bewusst, und die meisten sehen im Content Marketing das Mittel, um aus dem Kunden nicht nur einen Transaktionspartner, sondern einen Gesprächspartner auf Augenhöhe zu machen.
In 15 March 1948, Migros in Zurich opened the first self-service shop in Switzerland. Its founder: Gottlieb Duttweiler. He had a sales organisation without the middle man in mind - a direct ‘bridge from the manufacturer to the consumer’. Today, the company is the largest retailer in Switzerland and is one of the 500 largest companies in the world. But what will our consumer behaviour look like in the future? What requirements do retail businesses - particularly in the food industry - have to meet? We spoke to Herbert Bolliger, President of the executive board Migros-Genossenschafts-Bund about the topic of food delivery in the digital era.